Celebrity Cruises is one of the classiest mainstream cruise lines. They pride themselves on offering stylish ships that have high class service and top of the line amenities. Despite going a step above the rest, Celebrity still offers trips at a price that average cruisers can afford. Destinations for the cruise line include Alaska, the Caribbean, Canada, New England, the Pacific Northwest, the Panama Canal, Europe, and South America. Once on the ship, passengers will find a large number of activities that they can enjoy. There are enrichment lectures, entertaining shows, sports competitions, and talent contests. There are also some of the most impressive spas in the industry.
The cruise line appeals to all types of vacationers, but in particular it focuses on middle and upper middle class holidayers of all ages. The majority of the passengers are over the age of 35. The atmosphere on board is lively and fun, but balanced for those who are looking for a more relaxed or romantic experience. Honeymooners often enjoy the classy, romantic touches that the ship offers, while singles enjoy the social events that are frequent.
Celebrity Cruises is well known for its superior service. The staff go out of their way to make sure each passenger has a personalized and memorable vacation. From the moment the ship disembarks to the moment it returns home, passengers are made to feel special and pampered. This level of personalized service makes the ship feel smaller and more intimate than it actually is. Customers appreciate this level of service, and return again and again to experience more Celebrity Cruises. Loyalty programs like the Captain's Club reward return customers and ensure they receive a level of service deserved by their level of loyalty.
Becoming a Celebrity Cruise Travel Agent (Five Star Academy)
Celebrity Cruises' Five Star Academy is a training program that is designed to help travel agents familiarize themselves with all that the cruise line has to offer. The program is divided into five different star levels, each with its on focus and emphasis. At the one star level the agent will be given a basic overview of the company, its fleet, services, destinations, and tools. The agent will complete this level with a basic understanding of the company. At the two star level the agent will learn about the company's stateroom accommodations, dining venues, spa and wellness programs, onboard life, and the stellar, white glove service provided by the staff. During the three star level, travel agents will gain a greater understanding of Celebrity's itineraries and sights and activities at each port. The four star level focuses on how your customer might combine land-based tours to their cruising experience. Celebrity offers Cruisetours that create a trip that is truly a trip of a lifetime. Finally, at the five star level, a travel agent will learn more about the tools available to them through Celebrity Cruises. This level focuses on tools such as Cruisingpower, Cruisematch, e-Connect, and more. These tools make your job easier as a travel agent, and help you offer the service your client deserves.
Once a level is completed the travel agent will receive a certificate and a rating of their current star level. For example, if you have finished the first three levels, you will be a "3 Star Agent". To fully complete the level, several courses must be completed and you must pass each quiz with a score of 80% or higher. After a travel agent has completed all five levels, they will receive a special recognition packet. In this packet there is a "5 Star Agent" certificate, a pin and window cling, 15 CLIA credits, and the chance to be invited to Celebrity Cruises Seminars at Sea, VIP entrance to Celebrity events, inaugurals, and more. Travel agents may also receive coupons which will be mailed separately.
Celebrity Cruises' Benefits and Promotions
Celebrity Cruises' provides many benefits and reward opportunities for its travel agents. There are regular promotions available which can be found on the Celebrity Five Star Academy website. These promotions are frequently updated and offer excellent incentives for travel agents to continue selling Celebrity cruises. Additional opportunities available through the cruise line include fun training opportunities like Seminars at Sea. These provide an excellent and fun opportunity for travel agents to network and experience life on one of the Celebrity ships.
Celebrity also offers the Captain's Club for frequent cruisers. By encouraging your clients to become loyal Celebrity cruisers, they will receive increasing perks such as access to special events, free laundry service or internet access, and access to the Captain's Club Lounge.
Travel Partner Sales Resource Center
Celebrity Cruises works hard to make its travel partner's jobs easier. The Travel Partner Sales Resource Center offers a one stop shop of all of the marketing and sales tools a travel agent could need. To access many of the tools available through the website, you must first register. Through the website you can download branding and destination information, corporate incentives materials, and sales and marketing information for your clients. There's an image library available to users as well.
The elaborate Marketing Resource Center allows agents to create their own piece of collateral with their agency's logo, contact information, and a call to action. Users can upload their own mailing list and distribute items online. There are also targeted mailing lists available if you don't have a list or if you're interested in expanding your list. With this tool you can increase your number of bookings.