The Prices of Sightseeing Tours to Europe
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Ready to take in the best of Europe? Sightseeing tours here are an unbeatable way to explore iconic landmarks and uncover those charming hidden gems. Whether it’s a bustling city, peaceful countryside, or postcard-perfect village, these tours let you soak up the sights without missing a beat. Choose from guided walking tours or bus rides with panoramic views—there’s something for every kind of traveler.
In this guide, we’ll take you through the prices and costs of sightseeing tours, share some top options, and highlight must-visit destinations. We’ve analyzed prices, amenities, and tour quality to find the best options for your adventure. So grab your camera and let the sightseeing begin!
Why does Europe appeal to sightseers?
Europe enchants sightseers with its diverse landscapes, iconic landmarks, and vibrant culture. Rome, Istanbul, and Paris offer plenty of amazing museums and sights to explore. Rome is known for its iconic archaeological sites such as the Colosseum and the Roman Forum, as well as its gelato, Italian cuisine, and strong religious roots. Rome, Istanbul, and Paris are foodie destinations with fantastic cuisine and world-class restaurants. You can't miss the nightlife of Rome, Paris, and London, either. The romance, charm, and excitement of Paris, London, and Prague makes them very popular with couples looking for a romantic trip. Europe's mix of historic charm, modern vibrancy, and natural beauty makes it a must-visit for sightseers.
How much do sightseeing tours in Europe cost?
The average price per day for sightseeing tours in Europe is $277, based on our analysis of 1157 tours. While the overall prices can vary greatly, when we look at the daily price of these tours, the costs range from $86 to $1,173 per day.
Budget-friendly tours average around $165 per day, while higher-end luxury tours average about $403 per day.
Budget tours will usually provide less luxurious accommodation, have larger group sizes, and visit less expensive destinations. They will also sometimes have you pay for more activities on your own instead of including everything up front.
Mid-range tours often provide a step up in accommodation and transportation, and include more guided activities.
Luxury tours usually provide the highest levels of service, luxury hotels, more gormet food choices, comfortable transportation, and offer more all-inclusive payment options.
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The Best Tours in Europe
Budget-Friendly Tours
Budget-friendly and affordable sightseeing tours in Europe average $165 per day, with daily prices from $86 to $207. Budget tours usually include hotels, meals, and activities that are not quite as nice as other tours. Often, they might only include transportation, lodging, and some activities, leaving you on your own to pay for meals and other attractions during the tour. This can be a very convenient and economical way to visit France without spending too much money, as it gives you control over the amount you spend on meals and extra services. If you're looking for a really great option, check out Small Group Tour; Pearls of Albania in 8 Days (3 UNESCO Sites) here.
Mid-Range Tours
For typical sightseeing tours in Europe that fall in the middle range of prices, the average cost is $262 per day. Daily prices range from $207 to $318. Taking this step up in price from the cheaper tours to mid-range will often get you plenty of extra amenities and service for a great price. These tours usually include very comfortable hotels, meals at delicious local restaurants, comfortable transportation, knowledgable guides, and entry to many of the top attractions. One of the best tours is 6 Day - Iceland Ring Road Small-Group Tour.
Luxury Tours
Luxury sightseeing tours in Europe average around $262 per day, with daily costs ranging from $319 to $1,173. At this price, you'll be very well taken care of and pampered on your journey through the scenic destinations. Knowledgable guides, the best accommodation options, the finest restaurants, comfortable transportation, and quick entry into attractions are all part of the itinerary. Every luxury and detail has been planned and thought about so that you don't have to deal with any hassle, you simple show up and enjoy your vacation. One of the best luxury tours here is 6 Day Around Iceland Summer Minibus Tour.
Which tour companies offer sightseeing tours?
A number of fantastic tour companies offer sightseeing tours in Europe. These are a few of the best, because they offer the highest rated service, provide the best overall quality, and have the most five-star guest reviews to prove it.
Contiki
Contiki is a large multi-national travel company which offers tours to destinations around the world. Some of their most popular destinations include Great Britain, Italy, France, and Germany. Younger travelers looking for adventures love this company. This company's tour offerings are generally priced lower than others, which makes them attractive for budget travelers. Travelers usually enjoy the tour activities such as island hopping, snorkelling, wine tasting, surfing, camping, whale watching, diving, rock climbing, white water rafting, and jet boat rides.
Collette
Collette is a large international travel company offering tours all over the world. Some of their most popular destinations include the U.S., Italy, Great Britain, and France. The company appeals to travelers of all ages, with many tours focusing on families with children. Many of the tours fall into the mid-range price category. The company's adventures often highlight activities such as wine tasting, island hopping, and camping.
Irish Experience Tours
Irish Experience Tours offers local cultural tours through Ireland and Great Britain. Most participants are adults and the tours range in length from 5 days to 13 days. Certain tours offer the flexibility to be adapted to your unique needs. The company appeals to travelers of all ages, with many tours focusing on families with children. Many of their tours are priced in the mid-range category.
See All Tours from Irish Experience Tours
Travel Tips Turkey
Travel Tips Turkey offers local cultural tours through Turkey. Most participants are adults and the tours range in length from 1 day to 8 days. Some of their offerings cater to families with children. A large number of their tours fall within in the mid-range price category.
See All Tours from Travel Tips Turkey
Sightseeing Destinations in Europe
Wondering where sightseeing tours visit in Europe? With a variety of stops and destinations along the way, there's something for everyone.
London
London is a world class international city that has charming neighborhoods, iconic landmarks, and a vibrant nightlife scene. There are a diversity of attractions that offer something for everyone. Although prices can be steep, there are many free activities as well, with wandering the many markets being a favorite of many visitors.
Rome
Rome is the capital city of Italy, and for many visitors it serves as the entry and departure point of their trip. Rome is filled with ancient ruins hidden next to modern development. It's a history enthusiasts dream. The city is also filled with cafes and Italian restaurants where you can sip wine and dine on Italian pasta dishes.
Florence
Florence is the capital of Italy's famous Tuscany region. It's a city filled with some of the world's most famous and beautiful art and architecture. There are many iconic sights including the famous Duomo, the Uffizi Gallery, and the The Galleria dell'Accademia where you'll find Michelangelo's David. The city is also filled with cafes and shops where you can buy fine Italian items or souvenir knockoffs.
Venice
Venice is one of the most popular attractions in Italy, and at times it does feel more like an attraction than a city. But that doesn't mean that it's not truly beautiful and romantic - a not -to-be-missed stop on any Italian itinerary. Part of the experience in Venice is simply getting lost. Tucked away in the hidden corners you'll find what really makes this city one-of-a-kind.
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Other popular destinations for sightseeing tours through Europe include Blarney, Waterford, Vatican City, Tuscany, and Londonderry.
Sightseeing Tours vs. Independent Travel: Pros and Cons
When deciding between a self-planned trip and an organized tour, remember to evaluate the key features of each travel style.
Organized Tours
Pros- Guided tours ensure you see all the major attractions efficiently.
- Professional guides provide historical context and interesting facts.
- You don’t need to navigate or worry about transportation.
- Tickets and entry to popular sights are often pre-arranged.
- Group tours can offer discounts on attractions and services.
- Local guides help you discover hidden gems and lesser-known spots.
- Tours often include additional perks like meals or refreshments.
- The itinerary is planned for you, saving you time and effort.
- You can meet other travelers with similar interests.
- Guides help with language barriers and local customs.
- The fixed schedule may not align with your personal preferences.
- Tours may include stops that don’t interest you as much as others.
- You have less flexibility to explore attractions at your own pace.
- Some tours cater to general audiences and may lack depth.
Independent Travel
Pros- You can create an itinerary tailored to your specific interests.
- Independent travel allows you to spend as much time as you want at each location.
- You have the freedom to explore at your own pace.
- Flexibility allows you to visit attractions on your own schedule.
- You can discover unique experiences not included in standard tours.
- Researching and planning can be time-consuming.
- You must navigate unfamiliar places on your own.
- Managing transportation between attractions can be challenging.
- Popular attractions may sell out or have long lines.
- You might miss out on local insights provided by professional guides.
- Language barriers can make communication more difficult.
- There’s no support system if unexpected issues arise during your trip.
Which is cheaper?
Is it cheaper to plan your own trip or join guided sightseeing tours? The answer isn't clear-cut. Tours typically package accommodations, transportation, meals, entry fees, and activities into one price, whereas independent travelers must arrange and pay for these themselves. To understand the cost difference, compare the tour's price with the cost of booking everything individually. Depending on whether you choose budget-friendly options or splurge on certain aspects, the tour might be a better deal—or not. Make sure to check what's included before drawing conclusions.
Also, before booking a tour, make sure you know exactly what is included as tour companies sometimes change their itineraries or included amenities to keep them updated with seasonal changes and customer interests.
More Tour Options
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