A Travel Price Comparison for Families, Couples, and Backpackers Marrakech vs. Florence for Attractions, Food, Old Town, and Couples

Should you visit Marrakech or Florence?

Which is cheaper to visit? Which is more expensive for vacation?

Should I visit Marrakech or Florence? This is a common question asked by many travelers. By figuring out which city has activities that align with your interests along with knowing which is more affordable, you'll understand where you can get more bang for your buck. So, let's dive into the details and the data, which all comes from actual travelers.

Marrakech

Marrakech is a fascinating, ancient, and cultural city. Travelers will also find plenty of sights and attractions here, as it's a big city that attracts lots of visitors. The beauty of Marrakech is also one of the main reasons why visitors come. Visitors also love the museums, nightlife, and food. See Marrakech travel costs.

Florence

Florence is a historical, artistic, and iconic city. Florence is considered by many to be an absolutely beautiful destination, too. It's also popular because of the food, shopping, and museums. See Florence travel costs.

Marrakech and Florence: Pros and Cons

Pros
  • Popular museums and historical sights
  • Active nightlife
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
  • Big city activities
  • Impressive beauty
  • Home to Jemaa el-Fnaa Square
Pros
  • Popular museums and historical sights
  • Active nightlife
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
  • Good for students
  • Impressive beauty
  • Home to the Duomo (Santa Maria del Fiore)


Is there more to do in Marrakech or Florence?

Travelers will usually find more to do in Marrakech than Florence, as it is bigger with more sights, attractions, and activities for visitors. Marrakech is more popular for its shopping and big city activities, while Florence is known for its museums and attractions, food, and impressive beauty. Marrakech is popular for its colorful medina, festive night market, and beautiful palaces. It is also home to Jemaa el-Fnaa Square. Florence is popular for its iconic beauty, world-renowned Renaissance art and architecture, and beautifully maintained gardens.

How is Marrakech different from Florence?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Florence and Marrakech. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in Marrakech or Florence?

Marrakech
Florence

Florence is an unbeatable place for its museums and history. Also, Marrakech is not quite as popular, but is fairly good for its museums and landmarks.

With plenty of landmarks, attractions, and museums, Florence has many famous sights for visitors. Because of it's important role in the Renaissance, the city has many world-renowned museums that you can visit. Famous sights and landmarks include the Uffizi Gallery, the Duomo, and the Academy Gallery.

Many visitors head to Marrakech specifically to visit some of its top-rated museums and other sights. While wandering the medina is an attraction in and of itself, there are also several sights that you should specifically check out. The iconic Djemaa el-Fnaa, or the city's main square, is best visited as the sun goes down. Other notable landmarks include Koutoubia Mosque, Majorelle Gardens, and Medersa Ben Youssef.


Is the Food Better in Marrakech or Florence? Which Destination has the Best Restaurants?

Marrakech
Florence

Florence is an unbeatable place for its restaurants. Also, Marrakech is not quite as popular, but is fairly good for its restaurant scene.

For foodies, Florence is an obvious choice, as it is one of the food capitals of the world. Once you've worked up an appetite exploring museums and churches, you'll find many amazing local restaurants around town. Local dishes incorporate a lot of hearty vegetables and meats. Famous dishes include a Florentine steak dish, rabbit, and a bean and cabbage soup. You'll also find all of your favorite Italian staples and many great family-owned trattorie.

With its innovative style combined with traditional elements, Marrakech makes for a great culinary experience. Moroccan food is amazing and you'll enjoy grilled meats, tagines, couscous, and more. The city is more touristy than some parts of Morocco so you'll find the quality of the food can vary a bit, but it's still a culinary delight. Marrakesh is also a great city for taking a cooking class.

Is Marrakech or Florence Better for Nightlife?

Marrakech
Florence

Both Marrakech and Florence have good vibes after the sun sets.

With a handful of venues, visitors can find a fairly lively vibe in Marrakech. Although alcohol is hard to come by, you'll find it in most western style restaurants and high end hotel chains. The city has more bars and nightclubs than you'd expect. There's also a great nighttime energy with many locals heading outside in the evening. Jemaa el-Fnaa, the main square, comes to life with street vendors, performers, and people during the nighttime hours.

Florence has an active nightlife scene for those who seek it out. You'll find the most active nightlife in the Santa Croce neighborhood. The area attracts study abroad students as well as tourists who party late into the night.

Is Marrakech or Florence Better for its Old Town?

Marrakech
Florence

It's fun to wander around the fantastic old towns in both Marrakech and Florence.

With a famous historical old-town, Marrakech offers plenty to see. The historic medina is filled with spices, antiques, art, and pottery. The culture and experience of wandering the medina will have you feeling like you stepped back in time.

The rich history of Florence can be explored in its historical center. The historic center of the city is where you'll find many of the most beautiful buildings, art works, and quaint streets. It is a UNESCO World Heritage Site and it was at the heart of the Renaissance period.


Is the Shopping Better in Marrakech or Florence?

Marrakech
Florence

Marrakech is an unbeatable place for its shopping opportunities. Also, Florence is not as popular, but is still a nice city for its shopping areas.

Known for shopping, Marrakech draws large crowds to its stores. Shop your way through the street stalls and sample perfumes, spices, produce, and more. You'll find everything from souvenir trinkets to local items and authentic antiques.

Browsing through shops is a popular activity in Florence. There are many shops in the tourist heart of the city. Most are geared specifically to tourists so you may have to search to find a more authentic shopping experience. Famous items available in the city include gold jewelry, ceramics, leather, and perfume.

Is Marrakech or Florence More Beautiful?

Marrakech
Florence

Florence is an unbeatable place for its scenery and beauty. Also, Marrakech is not quite as popular, but is fairly good for its scenery and beauty.

Florence is considered by many to be an absolutely beautiful destination, too. The city's beautiful architecture and impressive gardens make it among the most beautiful cities in the world.

Marrakech is also a very beautiful destination which attracts plenty of visitors. It is most beautiful as the sun sinks low and the color become strikingly pink.

Is Marrakech or Florence Better for Families?

Marrakech
Florence

Marrakech is a great city for its kid-friendly activities. Also, Florence is not as popular, but is still a nice city for its family-friendly activities.

Because of its large number of kid-friendly activities, Marrakech is very family-friendly. Kids will enjoy exploring a new culture and wandering through the medina. The food is very kid-friendly and during the evening the main square, Jemaa el-Fnaa, comes to life with street performers, vendors, and entertainment. Families can also take cooking classes or head into the desert for a camel trek.

Florence is a family-friendly place to visit. Most famous for its art and history, the city also has a number of activities that kids will enjoy. There's a carousel and a park that are perfect to let the little ones run around. There are a few kid-friendly museums, as well as a historic city center that will mesmerize the old and young alike.


Is Marrakech or Florence Better for Couples?

Marrakech
Florence

With fun activities for couples, both Marrakech and Florence make for a fantastic place to visit.

Marrakech makes for a terrific place to visit as a couple. There are many wonderful restaurants and fascinating places for couples to explores. Wandering the medina or visiting the gardens make for a romantic and adventurous getaway.

For those traveling as a couple, Florence has plenty to offer. Art and history lovers will enjoy a visit to this truly beautiful city. Couples who enjoy museums, historic buildings, and world-renowned art, will find plenty to do in this city.

Is Marrakech or Florence Better for Backpackers and Budget Travelers?

Marrakech
Florence

Marrakech and Florence are both fantastic destinations for backpackers.

A large number of backpackers visit Marrakech, as it is a very popular city for budget travelers. The city is very affordable and there are countless riads that are budget-friendly. There are enough backpackers around town that it's not hard to meet fellow travelers.

Florence is a mecca for backpackers and budget travelers. The city is part of a popular route through Italy, and you'll find many backpackers and students in town. There are also many hostels, so you should have no trouble meeting other young travelers.

Is Marrakech or Florence Better for Students?

Marrakech
Florence

Florence is an unbeatable place for its student-friendly activities. However, Marrakech is not popular with students.

Many students frequent Florence. Many students visit this city as part of a short term study abroad program, or for the entire length of their studies. The city is beautiful, and whether your focus is art, history, or culture, this city will not disappoint.

Marrakech is not popular with students.


Is Marrakech or Florence Better for Public Transit? Which Is Easier to Get Around Without a Car?

Marrakech
Florence

Florence is a popular place for times when you don't have a car. However, Marrakech is lacking in options for its public transit.

Florence has some public transit options. The city has a comprehensive bus system.

Public transit is generally limited in Marrakech. While there are local buses, most people take taxis around town when they can't walk. Taxis are affordable and convenient.

Is Marrakech or Florence a more walkable city?

Marrakech
Florence

Florence is an unbeatable place for its ease of walking around. Also, Marrakech is not quite as popular, but is fairly good for its walkability.

It's very easy to get around on foot in Florence. Most people explore the city on foot and the striking beauty and and pedestrian-friendly areas make it a great place to wander. During peak seasons, the streets can get crowded.

Marrakech is very walkable. The medina is the best area to walk around but it's very easy to get lost. Outside of the medina you'll want to keep your eyes open for motorbikes and the occasional donkey.

For even more information, also check out Is Marrakech Worth Visiting? and Is Florence Worth Visiting?.

Should I spend more time in Florence or Marrakech?

How long in Marrakech or Florence?

Both Marrakech and Florence have a number of activities to choose from. In our opinion, Florence has more to see and do, so we recommend spending more time in Florence than Marrakech. In general, 3-7 days is a good amount of time for Marrakech, and 2-7 days is enough time in Florence.

Families should spend more time in Marrakech than Florence. Because of the many family-friendly attractions and fun things to do for kids in Marrakech, it's a great place to visit with the whole family.

Couples should spend more time in Florence than Marrakech. You'll find plenty of romantic sights and fun activities in Florence that are perfect for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in Florence than Marrakech if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in Florence.


  • How many days in Marrakech or Florence? Ideal Length of Stay
    Marrakech 3-7 
    Florence 2-7

One day in Marrakech or Florence?

Marrakech is a big city with plenty to do. Exploring the old town is a popular activity. With so much to do, one day is probably not enough time to see everything. It will give you the chance to have new experiences.

You'll find shopping and museums around the city of Florence. Visiting the old town is also a must. Since there is so much to do in the area, one day is probably not enough for all of it. It has many unique tourist attractions and fascinating things to do.


A weekend in Marrakech or Florence?

Marrakech is a popular place that is full of things to see and experience. Make sure you visit the old town while you're here. But since there are so many activities, you'll likely want to spend more than a weekend exploring. Take your pick from the many activities offered here.

You'll find museums and nightlife around the artistic destination of Florence. The old town is one of the main draws for visitors. This is a popular place to visit for a weekend.A weekend should give you a good understanding of everything this city has to offer. This city offers a variety of activities to choose from.

Five days in Marrakech or Florence?

Marrakech is a popular choice for travelers. Five days here is typical. It's no surprise that shopping is why people visit. While some people choose to spend more or less time in Marrakech, five days is sufficent for most. The entire region has so many activities, and you'll want time to do everything.

You'll find nightlife and food around the iconic city of Florence. The length of your ideal trip is an individual decision. If you have five days, this city makes for a great vacation. Exploring the old town is a popular activity. Five days should give you a good understanding of everything this city has to offer.

A week in Marrakech or Florence?

Marrakech is a great place to explore. It's no surprise that shopping is why people visit. It is common to spend one week here. Visiting the old town is also a must. One week is a great amount of time to relax and see the many things that Marrakech has to offer. This city offers something for everyone.

Florence is a popular choice for travelers. One week here is typical. Make sure you visit the old town while you're here. While some people choose to spend more or less time in Florence, one week is sufficent for most. It will give you the chance to have new experiences.


For some great organized tour ideas, see The Best 10-Day Tours in Morocco, The Best One Week (7-Day) Tours in Morocco, The Best Luxury Tours to Italy, and The Best Budget Tours to Italy.


Which place is cheaper, Florence or Marrakech?

These are the overall average travel costs for the two destinations. These travel costs come from the actual spending of real travelers.

  • Marrakech Prices
    Morocco Prices
    Florence Prices
    Italy Prices
  • Average Daily Cost Per person, per day
    Marrakech $102
    Florence $209

The average daily cost (per person) in Marrakech is $102, while the average daily cost in Florence is $209. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for Marrakech and Florence in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    Marrakech $58
    Florence $101
  • Accommodation Typical double-occupancy room
    Marrakech $116
    Florence $202
Compare Hotels in Marrakech and Florence

Looking for a hotel in Marrakech or Florence? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in Marrakech


Hotels in Florence


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: Marrakech Hotel Prices and Florence Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    Marrakech $14
    Florence $26

Hired Cars and Shuttles in Marrakech

Also for Marrakech, here are a few examples of actual transportation services:

  • Private Transfer From Marrakech To Tangier: $285
  • Private Transfer Essaouira - Lmlil: $282
  • Private Transfer from Safi to Casablanca (CMN) Airport: $276
  • Private Transfer from Marrakech Menara (RAK) Airport to Taroudant: $276
  • Essaouira Day Trip From Marrakech With Private Transfers: $271
  • From Marrakech : Private Transfer to Fes: $262
  • Private transfer from marrakech to casablanca airport or center city: $260
  • Agafay Desert Tour with Private Breakfast and Transfer Included: $260
  • Private Transfer from Marrakech to Casablanca (CMN) Airport: $257
  • Agadir private transfer from Marrakech to Agadir airport (AGA): $254
  • Private Transfer To or From Taghazout– Marrakech: $250
  • One Way transfer from Marrakech to Rabat: $250

Typical Local Transportation Prices in Florence

Below are a few samples from actual travelers for transportation costs in Florence:


  • Taxi Ride Within City
    $9.31
  • Taxi from Airport
    $29
  • In City Parking (Full Day)
    $35
  • Bus Pass (Full Day)
    $5.82
  • Bus From Airport
    $5.82

Hired Cars and Shuttles in Florence

Also for Florence, here are a few examples of actual transportation services:

  • Transfer from Florence to Arezzo with a stop at The Mall Outlet: $178
  • Transfer Florence to Pisa: $225
  • Transfer Florence - Bologna with stop at the Barberino Outlet: $154
  • Private transfer from Florence to Pisa with 2hrs for sightseeing: $278
  • Private transfer Florence Peretola Airport from or to Pisa City: $268
  • Private transfer Firenze - Pisa with stop in Volterra: $166
  • Private Transfer from your Hotel in Florence to the Airport: $64
  • Private Transfer from San Casciano in Val di Pesa to Firenze (FLR) Airport: $247
  • Private Transfer from SMN Train Station to Florence: $55
  • Private Transfer from Impruneta to Firenze (FLR) Airport: $165
  • Private Transfer from Florence city centre to Florence Airport: $133
  • Private Transfer from Florence Hotels and Airport to Montecatini: $128

Is it cheaper to fly into Marrakech or Florence?

Prices for flights to both Florence and Marrakech change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    Marrakech $29
    Florence $72
Typical Food Prices in Marrakech

For Marrakech, here are some examples of average food and meal prices for travelers:


  • Orange Juice on the Square
    $0.33
  • Breakfast
    $1.31
  • Dates
    $0.65
  • Olives
    $0.98
  • Sandwich
    $1.41
  • Souvenir Spices
    $6.75

Food Tours and Cooking Classes in Marrakech

For Marrakech, here are some samples of tours and activities related to meals and dining experiences:

  • Marrrakech desert tour dinner show & camel ride with sunset: $6.00
  • Morocco's Top Cooking Classes For Authentic berber Cuisine in the Atlas Mountain: $13
  • Desert Agafay Marrakech Sunset Camel Ride, Dinner Sw Hotel Pickup: $14
  • Agafay desert quad &camel ride with dinner show: $14
  • Agafay Sunset Camel Ride & Dinner Under the Stars from Marrakech: $14
  • Agafay Desert Sunset Camel Ride with Dinner Show: $15
  • Cooking Class in the hearth of the Atlas Mountain from Marrakech With locals: $15
  • Agafay Desert Quad & Camel Rides with Dinner Show: $17
  • Agafay Golden Hour Escape – Camel Ride & Dinner from Marrakech: $18
  • Magical Dinner in Agafay Desert with a Sunset Camel Ride: $18
  • Agafay Desert Sunset, Camel Ride, and Dinner Show: $18
  • Agafay Sahara Sunset and Camel Ride with Dinner Show: $18

Typical Food Prices in Florence

Here are some examples of typical meal expenses from previous travelers to Florence:


  • Panini Sandwich
    $7.56
  • Casual Lunch (for Two)
    $20

Food Tours and Cooking Classes in Florence

For Florence, here are some samples of tours and activities related to meals and dining experiences:

  • Florence Pasta Cooking Class Tagliatelle Ravioli and Tortelloni: $22
  • Italian Cooking Class Fresh Pasta and Traditional Tiramisu: $22
  • Pasta Cooking Class with Unlimited Wine: $30
  • Florence Old City Street Food Tour and Guided Sightseeing: $34
  • Pasta Cooking Class for Families & Wine and Soft Drinks: $34
  • Florence Cooking Class: Vegetarian Pasta and Dessert Making: $34
  • Florence Pasta & Tiramisu Cooking Class with Unlimited Wine: $35
  • Food Tour of Traditional Eateries and Wine Pairings: $36
  • The Italian Way: Pizza and Gelato Class with Unlimited Wine: $44
  • Street Food Tour and Sightseeing with Local Expert Guide in 2.5 hours: $45
  • Florence Street Food Tour with Walking Sightseeing and Local Guide: $50
  • Florence Street Food Tour and sightseeing with Central Market: $50

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    Marrakech $11
    Florence $35
Typical Entertainment Prices in Marrakech

Below are a few sample prices from actual travelers for Marrakech's activities, tours, and tickets:


  • Palace Tickets
    $2.18
  • Golf at Atlas Golf
    $62

Tours and Activities in Marrakech

For Marrakech, here are a few prices for actual activities, tours, and tickets provided by various companies:

  • "Mogador Camel Expedition Ecotour | Private & Luxury: $195
  • 1-day private tour from Marrakech to Kasbah Ait Benhaddou & Telouet: $142
  • 1-night Atlas Mountain Experience from Marrakech with Hike and Camel Ride: $130
  • 1000 & 1 Night at the Agafay Desert - White Camel Camp Experience: $275
  • 2 Day Check-out Tour from Marrakech to Zagora: $80
  • 2 Day Desert Tour From Marrakech To Zagora Marrakech Desert Tours: $150
  • 2 Day Mt. Toubkal Trekking Tour from Marrakech: $224
  • 2 Day Private Tour to Ouarzazate: $189
  • 2 Day Zagora Adventure from Marrakech Quad Biking and Camel Ride: $282
  • 2 Day Zagora Tour from Marrakech Including the Atlas Mountains, Camel Trek and Desert Camp: $272
  • 2 Day in Atlas Mountains Tour from Marrakech: $150
  • 2 Days / 1 Night Zagora Desert Tour , Group & private: $114

Typical Entertainment Prices in Florence

For Florence, here are some examples of average entertainment and activity prices from previous travelers:


  • Admission to Uffizi
    $13
  • Phone Booking Fee for Uffizi
    $4.65
  • Firenze Card (for Two)
    $116
  • Audioguides at Uffizi (for Two)
    $23
  • Giotto's Tower Entrance Fee
    $6.98
  • Boboli Gardens Entrance Fee
    $8.15

Tours and Activities in Florence

Also, here are some specific examples of entertainment, tickets, and activities for Florence.

  • "Good Morning Chianti Classico" - Tour in 2 wineries with lunch: $213
  • 1-Hour Mythological Tour in Piazza della Signoria: Experience for Children: $53
  • 2-Hours Walking Tour in Florence: $178
  • A Walking Tour in Florence Unveiled + Ebook: $130
  • Academia Gallery Skip-the-Line Priority Entrance Tickets: $50
  • Accademia & Uffizi Museums: Small Group Tour with Optional Lunch: $149
  • Accademia Galleries and Michelangelo's David Private Guided Tour: $234
  • Accademia Gallery & David Tales - Private Tour + Skip-the-line reservation: $166
  • Accademia Gallery David Skip The Line Entrance Tickets: $33
  • Accademia Gallery Entrance Ticket with Priority Access: $53
  • Accademia Gallery Guided Tour Florence: $67
  • Accademia Gallery Guided Tour with Priority ticket: $63

Alcohol
  • Alcohol Drinks for one day
    Marrakech $10
    Florence $21

Sample the Local Flavors in Marrakech

Here are a few nightlife and alcohol tours and activities from local tour providers in Marrakech:

  • Marrakech Nightlife Adventure: The Ultimate Pub Crawl: $25

Typical Alcohol Prices in Florence

Here are a few samples of the prices for alcohol and nightlife in Florence from other travelers:


  • Glass of Chianti
    $4.89
  • Bottle of Wine
    $8.73

Sample the Local Flavors in Florence

Also in Florence, these are the prices for nightlife and alcohol related activities from various tour providers:

  • Authentic Tuscan Wine Tasting Experience: $18
  • Classic Wine Tasting by Carus Wines: $24
  • Wine Tasting Experience near Florence: $30
  • Super Tuscan Wine Tour by Carus Vini: $30
  • Classic Wine Tasting in Montalcino: $35
  • Wine Tasting in an Authentic Tuscan Cellar in Radda in Chianti: $38
  • Biodynamic Wine Tasting with Producer in Vinci: $40
  • Montefioralle Winery - Tour and Wine Tasting in Chianti: $41
  • Wine Tasting of Brunello with Tuscan Cold Cuts and Cheese: $46
  • Winery tour & wine tasting in Montalcino: $47
  • Chianti Rufina Lunch and Wine Tasting Experience: $47
  • Wine Tasting Experience in Ponte Vecchio: Best Tuscany selection!: $47


When we compare the travel costs of actual travelers between Marrakech and Florence, we can see that Florence is more expensive. And not only is Marrakech much less expensive, but it is actually a significantly cheaper destination. Since Marrakech is in Africa and Florence is in Europe, this is one of the main reasons why the costs are so different, as different regions of the world tend to have overall different travel costs. So, traveling to Marrakech would let you spend less money overall. Or, you could decide to spend more money in Marrakech and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Florence would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Florence than you might in Marrakech.

If you're trying to decide if either of these two destinations are within your price range, also see Is Marrakech Expensive? and Is Florence Expensive?.


Which is Bigger, Marrakech or Florence?

Marrakech has a larger population, and is about 2 times larger than the population of Florence. When comparing the sizes of Marrakech and Florence, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.