A Travel Price Comparison for Families, Couples, and Backpackers Marrakech vs. Portofino for Old Town, Couples, Backpackers, and Attractions

Should you visit Marrakech or Portofino?

Which is cheaper to visit? Which is more expensive for vacation?

Should I visit Marrakech or Portofino? This is a common question asked by many travelers. By figuring out which city has activities that align with your interests along with knowing which is more affordable, you'll understand where you can get more bang for your buck. So, let's dive into the details and the data, which all comes from actual travelers.

Marrakech

Marrakech is a ancient, cultural, and high-energy city. Travelers will also find plenty of sights and attractions here, as it's a big city that attracts lots of visitors. The beauty of this spot is also one of the main reasons why visitors come. And you can't forget about the nightlife, food, and shopping.

Portofino

Portofino is a exclusive, luxurious, and glamorous seaside village. It offers plenty of small town charm along with sights and activities, too. It's considered by many to be an absolutely beautiful destination, too. As it offers a special and quaint atmosphere, visitors come from all over to experience this destination. It's also popular because of the beaches, hiking, and shopping.

Marrakech and Portofino: Pros and Cons

Pros
  • Popular museums and historical sights
  • Active nightlife
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
  • Big city activities
  • Impressive beauty
  • Home to Jemaa el-Fnaa Square
Pros
  • Active nightlife
  • Nice resorts
  • Popular beach
  • Good for hiking
  • Good for couples and romance
  • Small town charm
  • Impressive beauty
  • Quaint atmosphere
Things to Consider
  • Less museums and historical sights
  • Less family-friendly
  • Less popular with backpackers


Is there more to do in Marrakech or Portofino?

Tourists will generally find more to do in Marrakech. Although Marrakech and Portofino are both popular with visitors, Marrakech has more sights, activities, and attractions for travelers. Marrakech is more popular for its museums, historical sights, shopping, and big city activities, while Portofino is known for its nightlife, resorts, beaches, hiking, small town charm, impressive beauty, and quaint atmosphere. Marrakech is popular for its colorful medina, festive night market, and beautiful palaces. It is also home to Jemaa el-Fnaa Square. Portofino is popular for its picturesque harbor, high end shopping, strikingly blue waters, and popularity with superyachts.

How is Marrakech different from Portofino?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Portofino and Marrakech. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in Marrakech or Portofino?

Marrakech
Portofino

Marrakech is notable for its sights and museums. However, Portofino is a mediocre seaside village for its museums and history.

Marrakech offers many unique museums, sights, and landmarks that will make for a memorable trip. While wandering the medina is an attraction in and of itself, there are also several sights that you should specifically check out. The iconic Djemaa el-Fnaa, or the city's main square, is best visited as the sun goes down. Other notable landmarks include Koutoubia Mosque, Majorelle Gardens, and Medersa Ben Youssef.

While most people don't head to Portofino specifically for the museums and attractions, it does offer a few options. The village is mostly about soaking up the atmosphere, but you can also visit sights such as Sun Church of St. George and Cervara Abbey.


Is the Food Better in Marrakech or Portofino? Which Destination has the Best Restaurants?

Marrakech
Portofino

Dining out at restaurants in both Marrakech and Portofino can be an enjoyable experience.

Marrakech has a number of nationally recognized food spots and restaurants. Moroccan food is amazing and you'll enjoy grilled meats, tagines, couscous, and more. The city is more touristy than some parts of Morocco so you'll find the quality of the food can vary a bit, but it's still a culinary delight. Marrakesh is also a great city for taking a cooking class.

With its innovative style combined with traditional elements, Portofino makes for a great culinary experience. Located by the sea, you'll enjoy tons of great seafood here. Make sure you try the mussels, swordfish, and salt cod.

Is Marrakech or Portofino Better for Nightlife?

Marrakech
Portofino

Portofino is an excellent place to visit for its evening party scene. Also, Marrakech is not quite as popular, but is fairly good for nightlife.

Portofino has a lively atmosphere and nightlife is popular here. Most of the nightlife is found around Piazzetta (Oliveri Square) and Molo Umberto I. Happy hours (aperitivo) start around 5pm or 6pm and then as the evening continues, the party often moves to Paraggi Beach.

Marrakech has an active nightlife scene for those who seek it out. Although alcohol is hard to come by, you'll find it in most western style restaurants and high end hotel chains. The city has more bars and nightclubs than you'd expect. There's also a great nighttime energy with many locals heading outside in the evening. Jemaa el-Fnaa, the main square, comes to life with street vendors, performers, and people during the nighttime hours.

Is Marrakech or Portofino Better for Resorts?

Marrakech
Portofino

Portofino is an unbeatable place for its luxury resorts. However, Marrakech is not a resort destination.

For the ultimate resort vacation, Portofino is a great choice. Known for it's exclusive luxury, there are a number of high end resorts in the area. Popular options include Splendido, Sublimis Boutique Hotel, and Grand Hotel Miramare.

Marrakech is not a resort destination.


Is Marrakech or Portofino Better for Beaches?

Marrakech
Portofino

Portofino is a popular place for the beach. However, Marrakech is not a beach destination.

Portofino is a good option for a beach vacation. Like much of the Italian coast, the beaches in the area are dramatic and beautiful. They're also rocky and pebbly and can get a bit crowded during the summer months.

Marrakech is not a beach destination.

Is Marrakech or Portofino Better for its Old Town?

Marrakech
Portofino

Marrakech is an unbeatable place for its old town. Also, Portofino is not as famous, but is still a good seaside village to visit for its historic old town charm.

With a famous historical old-town, Marrakech offers plenty to see. The historic medina is filled with spices, antiques, art, and pottery. The culture and experience of wandering the medina will have you feeling like you stepped back in time.

There is a nice variety of sights in the old town of Portofino. Despite evolving into a famous resort town, Portofino still holds on to its fishing village charm.

Is Marrakech or Portofino Better for Hiking?

Marrakech
Portofino

Portofino is an excellent place to visit for its hiking trails. However, Marrakech is not a hiking destination.

Many visitors explore the nearby hiking trails while visiting Portofino. There are many beautiful hikes and treks along the coastline that pass by scenic landscapes and breathtaking views.

Marrakech is not a hiking destination.


Is the Shopping Better in Marrakech or Portofino?

Marrakech
Portofino

Marrakech is an unbeatable place for its shopping opportunities. Also, Portofino is not as famous, but is still a good seaside village to visit for its shopping areas.

The abundance of shops in Marrakech make it a world-class shopping destination. Shop your way through the street stalls and sample perfumes, spices, produce, and more. You'll find everything from souvenir trinkets to local items and authentic antiques.

Many visitors explore the shopping areas in Portofino. The quaint cobblestone streets are lined with high end boutiques that target the opulent jet-setter crowd that frequents Portofino. Much of the shopping is around Martiri dell'Olivetta Square.

Is Marrakech or Portofino Better for Families?

Marrakech
Portofino

Marrakech is notable for its family-friendly activities. However, Portofino is a mediocre seaside village for its kid-friendly activities.

Marrakech is a very kid-friendly city. Kids will enjoy exploring a new culture and wandering through the medina. The food is very kid-friendly and during the evening the main square, Jemaa el-Fnaa, comes to life with street performers, vendors, and entertainment. Families can also take cooking classes or head into the desert for a camel trek.

Portofino is not always a place people visit with their families. The town has a picturesque setting and some beautiful pebbly beaches. It's fun for kids to run around the town, explore by kayak, or play in the waters edge.

Is Marrakech or Portofino Better for Couples?

Marrakech
Portofino

With fun activities for couples, both Marrakech and Portofino make for a first-rate place to visit.

Marrakech makes for a terrific place to visit as a couple. There are many wonderful restaurants and fascinating places for couples to explores. Wandering the medina or visiting the gardens make for a romantic and adventurous getaway.

For those traveling as a couple, Portofino has plenty to offer. Set beautifully against the ocean's edge, this famous Italian town makes for a truly romantic holiday. Ogle the mega yachts in the harbor and then wander the charming streets while you soak in the atmosphere.


Is Marrakech or Portofino Better for Backpackers and Budget Travelers?

Marrakech
Portofino

Marrakech is an unbeatable place for backpackers. However, Portofino is a mediocre seaside village for backpackers and budget travelers.

Backpackers and budget travelers come from all over the world to visit Marrakech. The city is very affordable and there are countless riads that are budget-friendly. There are enough backpackers around town that it's not hard to meet fellow travelers.

Portofino is a challenging destination for budget travelers and backpackers due to the higher prices. Known for it's high prices, the town isn't particularly popular with the backpacker crowd. It is possible to stay outside of town and head in for a day trip.

Is Marrakech or Portofino Better for Public Transit? Which Is Easier to Get Around Without a Car?

Marrakech
Portofino

Portofino is a decent place to visit for times when you don't have a car. However, Marrakech is lacking in options for its public transit.

Public transit is mostly limited in Portofino. The closet train stations are Santa Margherita Ligure and Camogli. You can catch a bus from the Santa Margherita train station. There are also some ferry options.

Public transit is limited or non-existant in Marrakech. While there are local buses, most people take taxis around town when they can't walk. Taxis are affordable and convenient.

Is Marrakech or Portofino a more walkable city?

Marrakech
Portofino

Portofino is an unbeatable place for its ease of walking around. Also, Marrakech is not quite as popular, but is fairly good for its walkability.

It's very easy to get around on foot in Portofino. It's easy to walk around the village and then explore the countryside on one of the nearby trails.

Marrakech is very walkable. The medina is the best area to walk around but it's very easy to get lost. Outside of the medina you'll want to keep your eyes open for motorbikes and the occasional donkey.


For even more information, also check out Is Marrakech Worth Visiting? and Is Portofino Worth Visiting?.

Should I spend more time in Portofino or Marrakech?

How long in Marrakech or Portofino?

In either Marrakech or Portofino, you'll find plenty of activities to fill your time. Most visitors tend to spend more time in Marrakech than Portofino because of the overall number of sights and activities. Usually, 3-7 days is a good amount of time for Marrakech, and 2-5 days is enough time in Portofino.

Families should spend more time in Marrakech than Portofino. Because of the many family-friendly attractions and fun things to do for kids in Marrakech, it's a great place to visit with the whole family.

Couples should spend more time in Portofino than Marrakech. You'll find plenty of romantic sights and fun activities in Portofino that are perfect for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in Marrakech than Portofino if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in Marrakech.


  • How many days in Marrakech or Portofino? Ideal Length of Stay
    Marrakech 3-7 
    Portofino 2-5

One day in Marrakech or Portofino?

People visit Marrakech because there is so much to do. Visiting the old town is also a must. Since there is so much to do in the area, one day is probably not enough for all of it. It has many unique tourist attractions and fascinating things to do.

Even though Portofino is a small town, it has plenty of activities to choose from. People often spend their time relaxing at one of the resorts. Since there is so much to do in the area, one day is probably not enough for all of it. It has many unique tourist attractions and fascinating things to do.

A weekend in Marrakech or Portofino?

People visit Marrakech because there is so much to do. The old town is one of the main draws for visitors. A weekend is usually not enough time for a trip here as there is plenty to do. This city offers a variety of activities to choose from.

Portofino is a small town where visitors enjoy the shopping and nightlife. Hikers are also drawn to this area. This is a popular place to visit for a weekend.A weekend should give you a good understanding of everything this seaside village has to offer. This seaside village offers a variety of activities to choose from.

Five days in Marrakech or Portofino?

People visit Marrakech because there is so much to do. The length of your ideal trip is an individual decision. If you have five days, this city makes for a great vacation. Exploring the old town is a popular activity. Most people head to the area for the shopping. Five days should give you a good understanding of everything this city has to offer.

Portofino is a small town with plenty to do. The length of your ideal trip is an individual decision. If you have five days, this seaside village makes for a great vacation. It's also a relaxing resort destination. Five days should give you a good understanding of everything this seaside village has to offer.


A week in Marrakech or Portofino?

Marrakech is a popular choice for travelers. One week here is typical. Make sure you visit the old town while you're here. While some people choose to spend more or less time in Marrakech, one week is sufficent for most. It will give you the chance to have new experiences.

Portofino is a popular choice for travelers. People enjoy relaxing at one of the resorts. One week is usually plenty of time to spend here with extra days to spare. With this much time, visitors often visit nearby destinations or take day trips. It will give you the chance to have new experiences.


For some great organized tour ideas, see The Best 10-Day Tours in Morocco, The Best One Week (7-Day) Tours in Morocco, The Best Historical Tours in Italy, and The Best 10-Day Tours in Italy.


Which place is cheaper, Portofino or Marrakech?

These are the overall average travel costs for the two destinations.

The average daily cost (per person) in Marrakech is $69, while the average daily cost in Portofino is $349. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for Marrakech and Portofino in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    Marrakech $46
    Portofino $203
  • Accommodation Typical double-occupancy room
    Marrakech $92
    Portofino $406
Compare Hotels in Marrakech and Portofino

Looking for a hotel in Marrakech or Portofino? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in Marrakech


Hotels in Portofino


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: Marrakech Hotel Prices and Portofino Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    Marrakech $6.30
    Portofino $24

Hired Cars and Shuttles in Marrakech

Also for Marrakech, here are a few examples of actual transportation services:

  • Marrakech Airport Transfer: $5.01
  • Marrakech Airport Transfer (ONE WAY pick-up OR/OU ONE WAY drop-off): $6.56
  • Marrakech : Transfer privé vers ou depuis l'aéroport de Rak: $7.27
  • Private Transfer : From Or To RAK airport: $7.38
  • Marrakech : Private Transfer to/from RAK Airport: $7.38
  • Marrakesh: 1-Way Private Transfer to Menara Airport: $7.49
  • Marrakech : Private Transfer to/from RAK Airport: $8.14
  • Private Transfer: from Marrakech Airport to your hotel: $8.16
  • Transfer from Marrakech Airport to Marrakech City Centre: $8.74
  • Private Transfer From or To Marrakesh Menara Airport RAK: $9.83
  • Private Transfer Marrakech Menara Airport: $10
  • Private Airport Transfers Home and Way: $10

Hired Cars and Shuttles in Portofino

Some specific examples of transportation prices in Portofino:

  • Private Transfer from Portofino Cruise Port to Genoa city hotels: $49
  • Private Transfer from Portofino Cruise Port to Genoa Airport(GOA): $49
  • Private Transfer from Portofino Cruise Port to Florence hotels: $158
  • Private Transfer - Portofino Cruise Port to Florence Airport(FLR): $158
  • Portofino hotels to Genoa Airport (GOA) - Departure Private Transfer: $54
  • CAR 3 PAX TRANSFER TO AIRPORT MILANO MALPENSA: $876

Is it cheaper to fly into Marrakech or Portofino?

Prices for flights to both Portofino and Marrakech change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    Marrakech $13
    Portofino $126
Typical Food Prices in Marrakech

For Marrakech, here are some examples of average food and meal prices for travelers:


  • Orange Juice on the Square
    $0.30
  • Breakfast
    $1.20
  • Dates
    $0.60
  • Olives
    $0.90
  • Sandwich
    $1.29
  • Souvenir Spices
    $6.18

Food Tours and Cooking Classes in Marrakech

For Marrakech, here are some samples of tours and activities related to meals and dining experiences:

  • Agafay Desert Sunset, Camel Ride and Dinner from Marrakech: $15
  • Online Moroccan Cooking Class: $17
  • Cooking Lesson at the Ouirgane Ecolodge with Lunch: $19
  • Restaurant Dinner Experience with Hotel Pickup: $21
  • Sunset in Agafay: Dinner, Camel, Quad-Book Adventure with Viator: $22
  • Dinner Show in Agafay Desert with Quad Bike & Camels: $22
  • Typical Moroccan Dinner at the inhabitant in Marrakech: $22
  • Marrakesh: Agafay Desert Sunset Dinner with a Show and Transfers : $22
  • Dinner Show Under stars in Agafay Desert with Sunset Camel Ride: $22
  • Dinner in Desert Marrakech and Camel ride at Sunset: $23
  • Magical Dinner & Agafay Desert ,Under The Stars: $24
  • Moroccan Cooking Class with a Local Chef: $24

Food Tours and Cooking Classes in Portofino

Also, here are some specific examples of food and dining related activities in Portofino.

  • Portofino Boat and Walking Tour with Pesto Cooking & Lunch: $246

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    Marrakech $7.01
    Portofino $29
Typical Entertainment Prices in Marrakech

Below are a few sample prices from actual travelers for Marrakech's activities, tours, and tickets:


  • Palace Tickets
    $1.99
  • Golf at Atlas Golf
    $56

Tours and Activities in Marrakech

For Marrakech, here are a few prices for actual activities, tours, and tickets provided by various companies:

  • 3-Hour Colorful Souks Tour: $5.00
  • Marrakesh: Cactus Thiemann Entry Ticket: $8.24
  • Atlas Mountains Tour with Camel Ride: $9.00
  • Palmerai adventure on quad atv: $10
  • Marrakech:Quad Tour in Palmeraie: $14
  • Historical Marrakech Walking Tour: $15
  • Full Day Hiking Tour to Atlas Mountains from Marrakech: $15
  • Full Day Tour to Atlas Mountains in Imlil Valley: $15
  • Marrakech Sightseeing Tour: $15
  • Marrakech activities: Camel ride tour Marrakech: $15
  • Essaouira 1 Day Tour From Marrakech: $16
  • Anima Garden Admission Ticket: $16

Tours and Activities in Portofino

Some specific costs of activities, tours, and entrance tickets for Portofino are as follows:

  • 1-Hour Snorkeling Tour in Paraggi Bay, Portofino: $42
  • Easy Kayak Tour to Portofino with Optional Snorkeling: $52
  • Paddle Boarding Experience in Portofino: $54
  • Portofino Kayak Tour: $54
  • Portofino Private Walking Tour: $267
  • Portofino Stand Up Paddleboard Experience: $52
  • Portofino and San Fruttuoso Boat Experience: $107
  • Coasteering Tour: $74
  • Private Sunset Boat Tour with Aperitif of Ligurian goods: $481
  • Private Tour of Genoa and Portofino from Genoa: $713
  • Snorkel Tour in Paraggi Bay: $43
  • White Boat Tour Tigullio Portofino: $449

Alcohol
  • Alcohol Drinks for one day
    Marrakech $15
    Portofino $18


When we compare the travel costs of actual travelers between Marrakech and Portofino, we can see that Portofino is more expensive. And not only is Marrakech much less expensive, but it is actually a significantly cheaper destination. Since Marrakech is in Africa and Portofino is in Europe, this is one of the main reasons why the costs are so different, as different regions of the world tend to have overall different travel costs. So, traveling to Marrakech would let you spend less money overall. Or, you could decide to spend more money in Marrakech and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Portofino would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Portofino than you might in Marrakech.

If you're trying to decide if either of these two destinations are within your price range, also see Is Marrakech Expensive? and Is Portofino Expensive?.


Which is Bigger, Marrakech or Portofino?

Marrakech has a larger population, and is about 1590 times larger than the population of Portofino. When comparing the sizes of Marrakech and Portofino, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.