A Travel Price Comparison for Italy Urbino vs. Florence for Attractions, Food, Old Town, and Couples

Should you visit Urbino or Florence?

Which is cheaper to visit? Which is more expensive for vacation?

Trying to figure out where to travel next? This travel comparison between Urbino and Florence can help. It includes a travel cost comparison in addition to other factors. For many travelers, the cost of a destination is a primary consideration when choosing where to go.

Urbino

Urbino is a historic, undiscovered, and authentic town. The beauty of this spot is also one of the main reasons why visitors come. Visitors also love the museums, nightlife, and food.

Florence

Florence is a iconic, alluring, and historical city. Many visitors also come because of it's amazing beauty. It's also popular because of the museums, nightlife, and food.

Urbino and Florence: Pros and Cons

Pros
  • Active nightlife
  • Good for couples and romance
  • Impressive beauty
Things to Consider
  • Less museums and historical sights
  • Less popular old town
  • Less family-friendly
  • Less popular with backpackers
  • Less walkable
Pros
  • Popular museums and historical sights
  • Active nightlife
  • Scenic old town
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
  • Very walkable
  • Impressive beauty
  • Home to the Duomo (Santa Maria del Fiore)


Is there more to do in Urbino or Florence?

Tourists will generally find more to do in Florence. Although Urbino and Florence are both popular with visitors, Florence has more sights, activities, and attractions for travelers. Florence is more touristy than Urbino and is known for its iconic beauty, world-renowned Renaissance art and architecture, and beautifully maintained gardens. It is also home to The Duomo (Santa Maria del Fiore). Urbino is popular for its Renaissance walls, historic center, and authentic atmosphere.

How is Urbino different from Florence?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Florence and Urbino. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in Urbino or Florence?

Urbino
Florence

Florence is an amazing city to visit for its historical sights. Also, Urbino is not as popular, but is still a nice town for its sights and museums.

With plenty of landmarks, attractions, and museums, Florence has many famous sights for visitors. Because of it's important role in the Renaissance, the city has many world-renowned museums that you can visit. Famous sights and landmarks include the Uffizi Gallery, the Duomo, and the Academy Gallery.

Urbino is a good place to visit if you're interested in museums or other recognizable sights. At the heart of the city are its historical sights. The cathedral is worth a visit, as is The Ducal Palace, but for most visitors, simply soaking up the town's atmosphere is the best experience.


Is the Food Better in Urbino or Florence? Which Destination has the Best Restaurants?

Urbino
Florence

Florence is an amazing city to visit for its local flavors and cuisine. Also, Urbino is not as popular, but is still a nice town for its local cuisine and restaurants.

Many restaurants in Florence have been singled out for their culinary prowess. Once you've worked up an appetite exploring museums and churches, you'll find many amazing local restaurants around town. Local dishes incorporate a lot of hearty vegetables and meats. Famous dishes include a Florentine steak dish, rabbit, and a bean bed and cabbage soup.

With its innovative style combined with traditional elements, Urbino makes for a great culinary experience. The city's history has influenced its cuisine. Traditional foods include cornbread, truffles, and meat sausage. While these options aren't as common today, you can still find them if you seek them out.

Is Urbino or Florence Better for Nightlife?

Urbino
Florence

The vibe at night is good in both Urbino and Florence.

If you're looking for night time activities Urbino has a few options to choose from. Because of the large student population, there are usually some fun activities going on at night. You'll find some good bars around town that are fun to hang out at.

There's a variety of activities in the evening in Florence. You'll find the most active nightlife in the Santa Croce neighborhood. The area attracts study abroad students as well as tourists who party late into the night.

Is Urbino or Florence Better for its Old Town?

Urbino
Florence

Florence is an amazing city to visit for its historic old town charm. Also, Urbino is not as popular, but is still a nice town for its historic old town.

Florence offers visitors a world-class historical old town to explore. The historic center of the city is where you'll find many of the most beautiful buildings, art works, and quaint streets. It is a UNESCO World Heritage Site and it was at the heart of the Renaissance period.

Many visitors go to Urbino to see the historical old town. The historic center feels a bit undiscovered by Italian standards. There are stone houses and the town is built on a steep hill, giving it a beautiful setting.


Is the Shopping Better in Urbino or Florence?

Urbino
Florence

Florence is great for its shopping areas. Also, Urbino is not as popular, but is still a nice town for shopping.

Many visitors explore the shopping areas in Florence. There are many shops in the tourist heart of the city. Most are geared specifically to tourists so you may have to search to find a more authentic shopping experience. Famous items available in the city include gold jewelry, ceramics, leather, and perfume.

Urbino is a great destination for shopping. You'll find galleries, book shops, and jewelry stores around town that are fun to pop into.

Is Urbino or Florence Better for Families?

Urbino
Florence

Florence is a city with good options for its kid-friendly activities. However, Urbino is not a good destination for its family-friendly activities.

Florence offers lots of family activities. Most famous for its art and history, the city also has a number of activities that kids will enjoy. There's a carousel and a park that are perfect to let the little ones run around. There are a few kid-friendly museums, as well as a historic city center that will mesmerize the old and young alike.

Urbino is not the most family-friendly destination. The city is filled with history and architecture, which may be lost on the kids. There are the classic Italian restaurants which is a favorite among kids and adults alike.

Is Urbino or Florence Better for Couples?

Urbino
Florence

Florence is an amazing city to visit for couples. Also, Urbino is not as popular, but is still a nice town for romance.

Florence is a great city for couples, as it has plenty to offer. Art and history lovers will enjoy a visit to this truly beautiful city. Couples who enjoy museums, historic buildings, and world-renowned art, will find plenty to do in this city.

Urbino is a very popular place to visit for couples. This walled city is fun to explore and can make for a great romantic stop. The city is walled and has many historical buildings which couples will enjoy learning about together.


Is Urbino or Florence Better for Backpackers and Budget Travelers?

Urbino
Florence

Florence is an amazing city to visit for backpackers and budget travelers. However, Urbino is not a good destination for backpackers.

A large number of backpackers visit Florence, as it is a very popular city for budget travelers. The city is part of a popular route through Italy, and you'll find many backpackers and students in town. There are also many hostels, so you should have no trouble meeting other young travelers.

Urbino is a challenging destination for budget travelers and backpackers due to the higher prices. It's not well known by backpackers and there are a very limited number of hostels in the area.

Is Urbino or Florence Better for Students?

Urbino
Florence

Florence is an amazing city to visit for its student-friendly activities. Also, Urbino is not as popular, but is still a nice town for students.

Florence is a very popular city for students. Many students visit this city as part of a short term study abroad program, or for the entire length of their studies. The city is beautiful, and whether your focus is art, history, or culture, this city will not disappoint.

Many students visit Urbino. The student population is a large part of this small city. University students are usually happy and enjoy many activities and outings into the surrounding area.

Is Urbino or Florence Better for Public Transit? Which Is Easier to Get Around Without a Car?

Urbino
Florence

Florence is a city with good options for times when you don't have a car. However, Urbino is not a good destination for its public transit.

While Florence offers some public transit options, it might not be your first choice. There is a comprehensive bus system.

Public transit is generally limited in Urbino. The town is accessible by bus but not by train.


Is Urbino or Florence a more walkable city?

Urbino
Florence

Florence is an amazing city to visit for its ease of walking around. Also, Urbino is not as popular, but is still a nice town for its walkability.

Florence is a very easy city to get around on foot. Most people explore the city on foot.

Urbino is somewhat walkable. Many parts of the city are easy to explore on foot.

For even more information, also check out Is Urbino Worth Visiting? and Is Florence Worth Visiting?.

Should I spend more time in Florence or Urbino?

How long in Urbino or Florence?

Both Urbino and Florence have a number of activities to choose from. With generally more activities and things to do, visitors tend to spend more time in Florence than in Urbino. Usually, 1-2 days is a good amount of time for Urbino, and 2-7 days is enough time in Florence.

Families should spend more time in Florence than Urbino. Because of the many family-friendly attractions and fun things to do for kids in Florence, it's a great place to visit with the whole family.

Couples should spend more time in Florence than Urbino. You'll find plenty of romantic sights and fun activities in Florence that are perfect for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in Florence than Urbino if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in Florence.


  • How many days in Urbino or Florence? Ideal Length of Stay
    Urbino 1-2 
    Florence 2-7

One day in Urbino or Florence?

The beautiful town of Urbino offers food and shopping. With all of its activities, you can easily fill one day here. It will give you the chance to have new experiences.

Many travelers enjoy the museums and nightlife when visiting the destination of Florence. The old town is one of the main draws for visitors. But since there are so many activities, you'll likely want to spend more than one day exploring.

A weekend in Urbino or Florence?

Urbino is a popular place that is full of things to see and experience. If you have a weekend, this town makes for a great vacation. While some people choose to spend more or less time in Urbino, a weekend is sufficent for most. Take your pick from the many activities offered here.

Florence is a great place to explore. It is common to spend a weekend here. With all of its activities, you can easily fill a weekend here. Your budget might influence how long you stay.


Five days in Urbino or Florence?

Urbino is a popular choice for travelers. Five days is usually plenty of time to spend here with extra days to spare. With this much time, visitors often visit nearby destinations or take day trips. The entire region has so many activities, and you'll want time to do everything.

It's hard to know how much time to spend in Florence. For many, it makes a great getaway for five days. Make sure you visit the old town while you're here. With all of its activities, you can easily fill five days here. It has many unique tourist attractions and fascinating things to do.

A week in Urbino or Florence?

Urbino is a great place to explore. One week is more than enough time to enjoy everything. Take some day trips to nearby places to fill the extra days. This town offers something for everyone.

Many travelers enjoy the shopping and museums when visiting the alluring destination of Florence. This city offers a variety of activities to choose from. Most visitors spend time around the old town while in the area. If you have one week, this is a great place to go. This would be the perfect place to spend one week, as it has just the right amount of activities.


For some great organized tour ideas, see The Best 2-Week Tours in Italy, The Best Bicycle Tours in Italy, Tours for Outdoor and Nature Lovers in Italy, and The Best Coach Bus Tours in Italy.


Which place is cheaper, Florence or Urbino?

These are the overall average travel costs for the two destinations.

The average daily cost (per person) in Urbino is €118, while the average daily cost in Florence is €154. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for Urbino and Florence in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    Urbino 53
    Florence 87
  • Accommodation Typical double-occupancy room
    Urbino 106
    Florence 174
Compare Hotels in Urbino and Florence

Looking for a hotel in Urbino or Florence? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in Urbino


Hotels in Florence


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: Urbino Hotel Prices and Florence Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    Urbino 44
    Florence 22

Hired Cars and Shuttles in Urbino

Also for Urbino, here are a few examples of actual transportation services:

  • Private Transfer from Borgo Maggiore to Rimini (RMI) Airport: $108

Typical Local Transportation Prices in Florence

Below are a few samples from actual travelers for transportation costs in Florence:


  • Taxi Ride Within City
    8.00
  • Taxi from Airport
    25
  • In City Parking (Full Day)
    30
  • Bus Pass (Full Day)
    5.00
  • Bus From Airport
    5.00

Hired Cars and Shuttles in Florence

Also for Florence, here are a few examples of actual transportation services:

  • From One-Way Private Transfer to Sorrento: $2,130
  • From Amalfi Coast Transfer with a Stop in Pompeii: $1,172
  • Transfer Between Florence and Rome with Sightseeing Stop: $1,172
  • Private Transfer from Cinque Terre to Florence or Siena: $890
  • San Gimignano & Volterra: Private Transfer from Florence: $863
  • Private Round-Trip Transfer to Pisa: $565
  • From Private Transfer to Siena: $394
  • From Private Transfer to Livorno Port: $385
  • Transfer from Livorno Port to Accommodation: $385
  • Private Transfer from Castelfalfi to Firenze (FLR) Airport: $293
  • Florence Airport(FLR) to Chianciano - Round-Trip Private Transfer: $292
  • Private Transfer from San Casciano in Val di Pesa to Firenze (FLR) Airport: $292

Is it cheaper to fly into Urbino or Florence?

Prices for flights to both Florence and Urbino change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    Urbino 39
    Florence 36

Typical Food Prices in Florence

Here are some examples of typical meal expenses from previous travelers to Florence:


  • Panini Sandwich
    6.50
  • Casual Lunch (for Two)
    17

Food Tours and Cooking Classes in Florence

For Florence, here are some samples of tours and activities related to meals and dining experiences:

  • Walking Food Tour at Sunset with Tastings: $23
  • Florence Street Food Tour: Market & City Center: $25
  • Hard Rock Cafe Florence with Set Menu for Lunch or Dinner: $27
  • Virtual Live Cooking Class What Do You Have in Your Pantry: $35
  • Virtual Cooking Class: Bruschetta & Tiramisù: $35
  • Virtual Italian Meatballs Cooking Class, Live from Tuscany: $37
  • Street Food Tour with Local Expert Guide: $40
  • Street Food Tour and Sightseeing with Local Expert Guide in 2.5 hours : $41
  • Florence Food Tour: Home-Made Pasta, Truffle, Cantucci, Olive Oil, Gelato: $41
  • Florence Street Food Tour and sightseeing with Central Market: $46
  • Food Tour in Santo Spirito: $47
  • Pasta and Tiramisu Cooking Class with Wine: $61

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    Urbino 15
    Florence 30

Tours and Activities in Urbino

Also, here are some specific examples of entertainment, tickets, and activities for Urbino.

  • E-BIKE Tour San Marino for couples: $114
  • Entrance Ticket - Titanus Museum: Multimedia Experience: $8.68
  • From Montefeltro Tour with Truffle Lunch: $394
  • Guided Tour of San Marino at Sunset with aperitif included: $184
  • Guided group tour of Ducal Palace and National Gallery: $94
  • Private Guided Tour with Aperitif in Winebar in San Marino: $92
  • Private Tour of San Marino: UNESCO World Heritage Site: $172
  • Private tour with Welcome KIT in San Marino: $136
  • San Marino Scavenger Hunt and Sightseeing Tour: $8.97
  • San Marino’s Starlit Stroll: A Christmas Walking Tour: $153
  • San Marino: A Self Guided Audio Tour: $6.99
  • San Marino: Food Tasting Tour: $195

Typical Entertainment Prices in Florence

For Florence, here are some examples of average entertainment and activity prices from previous travelers:


  • Admission to Uffizi
    11
  • Phone Booking Fee for Uffizi
    4.00
  • Firenze Card (for Two)
    100
  • Audioguides at Uffizi (for Two)
    20
  • Giotto's Tower Entrance Fee
    6.00
  • Boboli Gardens Entrance Fee
    7.00

Tours and Activities in Florence

Also, here are some specific examples of entertainment, tickets, and activities for Florence.

  • Accademia Gallery Skip the line Tickets : $34
  • Florence Duomo: VIP After-Hours Dome Tour with Terrace Access: $173
  • Florence Gourmet FoodTour with Friendly Guide: $190
  • Florence Walking FoodTour: $190
  • From Sunset Panoramic e-Bike or Classic Bike tour : $38
  • Highlights of Uffizi & Accademia Skip The Line Combo Guided Tour: $108
  • Semi-Private Uffizi Gallery Guided Tour: $71
  • SmallGroup Florence StreetFood WalkingTour: $190
  • Tour Private of Florence in electric car : $41
  • VIP Uffizi Gallery Tour: $75
  • "Good Morning Chianti Classico" - Tour in 2 wineries with lunch: $196
  • 1 Hour Accademia Guided Tour: $33

Alcohol
  • Alcohol Drinks for one day
    Urbino 14
    Florence 18

Typical Alcohol Prices in Florence

Here are a few samples of the prices for alcohol and nightlife in Florence from other travelers:


  • Glass of Chianti
    4.20
  • Bottle of Wine
    7.50

Sample the Local Flavors in Florence

Also in Florence, these are the prices for nightlife and alcohol related activities from various tour providers:

  • Wine Tasting by CarusVini in San Casciano in val di Pesa: $16
  • Winery tour and wine tasting of organic Chianti wines and extra virgin oil: $22
  • Wine Tasting Activity at Chianti Rufina: $23
  • 3 Types Tuscany Wine Tasting with Local Appetizers: $29
  • From Florence to Chianti Rufina: Wine Tasting Experience: $32
  • Classic Wine Tasting in Montalcino: $33
  • Discover Artimino wine tasting, a few steps from Florence: $33
  • Italy Private Wine Tasting Experience : $33
  • Three Types of Tuscany Wine Tasting with Local Appetizers: $37
  • Wine Tasting and Paring Class Guided Tour in Florence: $42
  • Wine Tasting and Pairing Class Guided Tour in Florence: $42
  • Chianti Wine Tour: Tuscan Reds : $42


When we compare the travel costs of actual travelers between Urbino and Florence, we can see that Florence is more expensive. And not only is Urbino much less expensive, but it is actually a significantly cheaper destination. So, traveling to Urbino would let you spend less money overall. Or, you could decide to spend more money in Urbino and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Florence would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Florence than you might in Urbino.

If you're trying to decide if either of these two destinations are within your price range, also see Is Urbino Expensive? and Is Florence Expensive?.


Which is Bigger, Urbino or Florence?

Florence has a larger population, and is about 20 times larger than the population of Urbino. When comparing the sizes of Urbino and Florence, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.


When is the best time to visit Urbino or Florence?

Both destinations experience a temperate climate with four distinct seasons. And since both cities are in the northern hemisphere, summer is in July and winter is in January.

Should I visit Urbino or Florence in the Summer?

Both Florence and Urbino are popular destinations to visit in the summer with plenty of activities. Most visitors come to Urbino for the family-friendly experiences during these months. Also, the summer months attract visitors to Florence because of the family-friendly experiences.

In July, Urbino is generally around the same temperature as Florence. Daily temperatures in Urbino average around 23°C (73°F), and Florence fluctuates around 25°C (77°F).

In July, Urbino usually receives more rain than Florence. Urbino gets 75 mm (3 in) of rain, while Florence receives 31 mm (1.2 in) of rain each month for the summer.


  • Summer Average Temperatures July
    Urbino 23°C (73°F) 
    Florence 25°C (77°F)

Should I visit Urbino or Florence in the Autumn?

Both Florence and Urbino during the autumn are popular places to visit. The autumn months attract visitors to Urbino because of the shopping scene and the natural beauty of the area. Furthermore, the shopping scene and the natural beauty of the area are the main draw to Florence this time of year.

Urbino is around the same temperature as Florence in the autumn. The daily temperature in Urbino averages around 15°C (59°F) in October, and Florence fluctuates around 16°C (61°F).

Urbino usually gets less rain in October than Florence. Urbino gets 77 mm (3 in) of rain, while Florence receives 96 mm (3.8 in) of rain this time of the year.


  • Autumn Average Temperatures October
    Urbino 15°C (59°F) 
    Florence 16°C (61°F)

Should I visit Urbino or Florence in the Winter?

The winter attracts plenty of travelers to both Urbino and Florence. The museums, the shopping scene, and the cuisine are the main draw to Urbino this time of year. Furthermore, many travelers come to Florence for the museums, the shopping scene, and the cuisine.

It's quite cold in Urbino in the winter. In the winter, Urbino is much colder than Florence. Typically, the winter temperatures in Urbino in January average around 3°C (37°F), and Florence averages at about 7°C (45°F).

In January, Urbino usually receives less rain than Florence. Urbino gets 34 mm (1.3 in) of rain, while Florence receives 63 mm (2.5 in) of rain each month for the winter.


  • Winter Average Temperatures January
    Urbino 3°C (37°F) 
    Florence 7°C (45°F)

Should I visit Urbino or Florence in the Spring?

The spring brings many poeple to Urbino as well as Florence. Many travelers come to Urbino for the natural beauty. Additionally, many visitors come to Florence in the spring for the natural beauty.

In April, Urbino is generally cooler than Florence. Daily temperatures in Urbino average around 12°C (54°F), and Florence fluctuates around 14°C (57°F).

Urbino usually gets less rain in April than Florence. Urbino gets 53 mm (2.1 in) of rain, while Florence receives 78 mm (3.1 in) of rain this time of the year.


  • Spring Average Temperatures April
    Urbino 12°C (54°F) 
    Florence 14°C (57°F)

Typical Weather for Florence and Urbino

Urbino Florence
Temp (°C) Rain (mm) Temp (°C) Rain (mm)
Jan 3°C (37°F) 34 mm (1.3 in) 7°C (45°F) 63 mm (2.5 in)
Feb 5°C (42°F) 48 mm (1.9 in) 8°C (46°F) 49 mm (1.9 in)
Mar 9°C (49°F) 77 mm (3 in) 10°C (50°F) 69 mm (2.7 in)
Apr 12°C (54°F) 53 mm (2.1 in) 14°C (57°F) 78 mm (3.1 in)
May 16°C (61°F) 50 mm (2 in) 18°C (64°F) 72 mm (2.8 in)
Jun 20°C (68°F) 51 mm (2 in) 22°C (72°F) 50 mm (2 in)
Jul 23°C (73°F) 75 mm (3 in) 25°C (77°F) 31 mm (1.2 in)
Aug 22°C (71°F) 67 mm (2.6 in) 24°C (75°F) 48 mm (1.9 in)
Sep 19°C (67°F) 68 mm (2.7 in) 21°C (70°F) 76 mm (3 in)
Oct 15°C (59°F) 77 mm (3 in) 16°C (61°F) 96 mm (3.8 in)
Nov 9°C (49°F) 73 mm (2.9 in) 11°C (52°F) 102 mm (4 in)
Dec 4°C (39°F) 67 mm (2.6 in) 8°C (46°F) 72 mm (2.8 in)