A Travel Price Comparison for Families, Couples, and Backpackers London vs. Portofino for Attractions, Nightlife, Families, and Couples

Should you visit London or Portofino?

Which is cheaper to visit? Which is more expensive for vacation?

Which city is more affordable and which is best for your travel style? If you're trying to figure out where to go next, comparing the travel costs between London and Portofino can help you decide which place is right for you.

London

London is a historic, diverse, and iconic city. With plenty of activities and things to do, it's a huge city that draws plenty of visitors. The beauty of this spot is also one of the main reasons why visitors come. And you can't forget about the museums, theater, and nightlife.

Portofino

Portofino is a exclusive, luxurious, and glamorous seaside village. With plenty of activities and sights, this is a small town worth visiting. Many visitors also come because of it's amazing beauty. As it offers a special and quaint atmosphere, visitors come from all over to experience this destination. It's also popular because of the hiking, shopping, and nightlife.

London and Portofino: Pros and Cons

Pros
  • Popular museums and historical sights
  • Numerous theater shows
  • Active nightlife
  • Good music scene
  • Popular at Christmas
  • Known for Christmas markets
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
  • Good for students
  • Good public transit
  • Big city activities
  • Impressive beauty
  • Home to Big Ben
Pros
  • Active nightlife
  • Nice resorts
  • Popular beach
  • Scenic old town
  • Good for hiking
  • Good for couples and romance
  • Small town charm
  • Impressive beauty
  • Quaint atmosphere
Things to Consider
  • Less museums and historical sights
  • Less family-friendly
  • Less popular with backpackers
  • Public transit not as usable


Is there more to do in London or Portofino?

Tourists will generally find more to do in London. Although London and Portofino are both popular with visitors, London has more sights, activities, and attractions for travelers. London is more popular for its museums, theatre productions, nightlife, music, shopping, christmas markets, and big city activities, while Portofino is known for its resorts, beaches, historical sights, hiking, small town charm, impressive beauty, and quaint atmosphere. London is popular for its international reputation, its world-renowned theater productions, and its many different markets. It is also home to Big Ben. Portofino is popular for its picturesque harbor, high end shopping, strikingly blue waters, and popularity with superyachts.

Big Ben
Big Ben

How is London different from Portofino?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Portofino and London. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in London or Portofino?

London
Portofino

London is an unbeatable place for its sights and museums. However, Portofino is a mediocre seaside village for its museums and history.

The museums, monuments, and landmarks in London are among the most recognizable in the world. The city has so many iconic sights that we can't list them all, but some of the most famous include the Tower of London, Buckingham Palace, St. Paul's Cathedral, Westminster Abbey, Big Ben, and the British Museum. You can fill many days exploring the treasures found at each of the venues.

While most people don't head to Portofino specifically for the museums and attractions, it does offer a few options. The village is mostly about soaking up the atmosphere, but you can also visit sights such as Sun Church of St. George and Cervara Abbey.


Is London or Portofino Better for Theater?

London
Portofino

London is an unbeatable place for its theatre productions. However, Portofino is not a theatre destination.

The theater and performance venues in London draw crowds from around the world. The West End theater district is where you'll find the most popular musicals. Famous theaters include Apollo Theatre, Palace Theatre, and Piccadilly Theatre. There are often Wednesday matinees that are a bit cheaper than the evening shows. You may also be able to get discounted last minute tickets if you're visiting during the less touristy times.

Portofino is not a theatre destination.

Is the Food Better in London or Portofino? Which Destination has the Best Restaurants?

London
Portofino

Local dishes at restaurants are fun to try in both London and Portofino.

London has a number of nationally recognized food spots and restaurants. Although food here was once the butt of a number of jokes, the restaurant scene has come a long way, and you can find anything and everything around town. Head to Chinatown to try dim sum or hot pot. There are no shortage of Indian restaurants as well. If you want the best food for the lowest prices, your best bet is to get out of the touristy areas and discover where the locals eat. There are also many markets that are perfect for grabbing a unique lunch or snack. Burrough Market has a number of ethnic and seafood vendors as well as fresh produce and snack options.

With its innovative style combined with traditional elements, Portofino makes for a great culinary experience. Located by the sea, you'll enjoy tons of great seafood here. Make sure you try the mussels, swordfish, and salt cod.

Is London or Portofino Better for Nightlife?

London
Portofino

London is an unbeatable place for nightlife and partying. Also, Portofino is not as famous, but is still a good seaside village to visit for its evening party scene.

The nightlife in London is well established with world renowned clubs and venues. Some of the best neighborhoods for nightlife are Camden, West End, Soho, and Shoreditch. There are many festivals, concerts, and shows worth checking out and the nightlife scene is diverse enough that there really is something for everyone.

Portofino has a lively atmosphere and nightlife is popular here. Most of the nightlife is found around Piazzetta (Oliveri Square) and Molo Umberto I. Happy hours (aperitivo) start around 5pm or 6pm and then as the evening continues, the party often moves to Paraggi Beach.


Is London or Portofino Better for Music?

London
Portofino

London is an unbeatable place for its live music scene. However, Portofino is not a live music destination.

Live music, and music in many other forms, is everyone in London Famous music venues include Dominion Theatre, the Roundhouse, and Dublin Castle.

Portofino is not a live music destination.

Is London or Portofino Better for Resorts?

London
Portofino

Portofino is terrific for its luxury resorts. However, London is not a resort destination.

If you're looking for a fantastic resort destination, Portofino is a perfect choice. Known for it's exclusive luxury, there are a number of high end resorts in the area. Popular options include Splendido, Sublimis Boutique Hotel, and Grand Hotel Miramare.

London is not a resort destination.

Is London or Portofino Better for Beaches?

London
Portofino

Portofino is very good for the beach. However, London is not a beach destination.

Many people head to Portofino to enjoy the beach. Like much of the Italian coast, the beaches in the area are dramatic and beautiful. They're also rocky and pebbly and can get a bit crowded during the summer months.

London is not a beach destination.


Is London or Portofino Better for its Old Town?

London
Portofino

Portofino is a great seaside village for its historic old town charm. However, London does not have a historic old town.

There is a nice variety of sights in the old town of Portofino. Despite evolving into a famous resort town, Portofino still holds on to its fishing village charm.

London does not have a historic old town.

Is London or Portofino Better for Hiking?

London
Portofino

Portofino is a great seaside village for hiking. However, London is not a hiking destination.

Many visitors go to Portofino for the hiking trails. There are many beautiful hikes and treks along the coastline that pass by scenic landscapes and breathtaking views.

London is not a hiking destination.

Is the Shopping Better in London or Portofino?

London
Portofino

London is an unbeatable place for its shopping opportunities. Also, Portofino is not as famous, but is still a good seaside village to visit for its shopping areas.

The abundance of shops in London make it a world-class shopping destination. With so much iconic shopping around town, it's hard to decide where to go. Head to Oxford Street, Regent Street, or Piccadilly Circus for a quintessential British shopping experience.

Many visitors explore the shopping areas in Portofino. The quaint cobblestone streets are lined with high end boutiques that target the opulent jet-setter crowd that frequents Portofino. Much of the shopping is around Martiri dell'Olivetta Square.


Is London or Portofino Better for Christmas?

London
Portofino

London is an unbeatable place for its Christmas activities. However, Portofino does not offer Christmas activities.

London is a fantastic destination at Christmas. There's Hyde Park Winter Wonderland, outdoor ice skating, and beautiful Christmas lights throughout the city. You can also listen to Christmas Carols in Trafalgar Square or see a classic Christmas show.

Portofino does not offer Christmas activities.

Is London or Portofino Better for Christmas Markets?

London
Portofino

London is an unbeatable place for its Christmas markets. However, Portofino does not offer Christmas markets.

People travel from around the world to visit the Christmas markets in London. The city has many Christmas markets. There is Winter Wonderland Christmas market, Southbank Centre Winter Market, and Selfridges Christmas Market, among many others.

Portofino does not offer Christmas markets.

Is London or Portofino Better for Families?

London
Portofino

London is an unbeatable place for its family-friendly activities. However, Portofino is a mediocre seaside village for its kid-friendly activities.

As it has a large number of activities for kids, London is a very family-friendly destination. Whether you do a Harry Potter Tour, take a ride on the London Eye, or enjoy afternoon tea, there are plenty of activities for kids around town. The Harry Potter Studio Tour is fun for everyone, but should be booked well in advance as it sells out. Theatre enthusiasts will enjoy catching a musical in West End and sampling dim sum or a hot pot in Chinatown. There are often Wednesday matinee showings that are perfect for kids with early bedtimes.

Portofino is not always a place people visit with their families. The town has a picturesque setting and some beautiful pebbly beaches. It's fun for kids to run around the town, explore by kayak, or play in the waters edge.


Is London or Portofino Better for Couples?

London
Portofino

Both London and Portofino are world-class destinations to visit as a couple.

For those traveling as a couple, London has plenty to offer. With every type of entertainment that you can imagine, this city is the ultimate couple's getaway. There are world class musicals, evening concerts, and restaurants of every style, cuisine, and budget. It's easy for couples to fill days in this vibrant city.

Portofino has so much to offer for a romantic couple's vacation. Set beautifully against the ocean's edge, this famous Italian town makes for a truly romantic holiday. Ogle the mega yachts in the harbor and then wander the charming streets while you soak in the atmosphere.

Is London or Portofino Better for Backpackers and Budget Travelers?

London
Portofino

London is an unbeatable place for backpackers. However, Portofino is a mediocre seaside village for backpackers and budget travelers.

Backpackers and budget travelers come from all over the world to visit London. Although the city is very expensive, it has tons of hostels, affordable restaurant options, and great public transit. There's a huge backpacker network here and it's easy to meet other travelers. The nightlife scene is also second to none.

Portofino is a challenging destination for budget travelers and backpackers due to the higher prices. Known for it's high prices, the town isn't particularly popular with the backpacker crowd. It is possible to stay outside of town and head in for a day trip.

Is London or Portofino Better for Students?

London
Portofino

London is an unbeatable place for students. However, Portofino is not popular with students.

Many students frequent London. The city has a number of universities and is a popular study abroad destination. It's also a very diverse city, so international students will feel right at home.

Portofino is not popular with students.


Is London or Portofino Better for Public Transit? Which Is Easier to Get Around Without a Car?

London
Portofino

London is an unbeatable place for its public transit. However, Portofino is a mediocre seaside village for times when you don't have a car.

Visitors in London can get around quickly with the extensive public transit system. From the iconic double decker buses to the Tube, there are plenty of options throughout the city.

Public transit is mostly limited in Portofino. The closet train stations are Santa Margherita Ligure and Camogli. You can catch a bus from the Santa Margherita train station. There are also some ferry options.

Is London or Portofino a more walkable city?

London
Portofino

London and Portofino are world-class when it comes to walkability.

London is a very easy city to get around on foot. With many walkable areas, it is considered to be one of the world's most walkable major cities.

It is easy to get around Portofino on foot. It's easy to walk around the village and then explore the countryside on one of the nearby trails.

For even more information, also check out Is London Worth Visiting? and Is Portofino Worth Visiting?.

Should I spend more time in Portofino or London?

How long in London or Portofino?

In either London or Portofino, you'll find plenty of activities to fill your time. Most visitors tend to spend more time in London than Portofino because of the overall number of sights and activities. Usually, 3-7 days is a good amount of time for London, and 2-5 days is enough time in Portofino.

Families should spend more time in London than Portofino. Because of the many family-friendly attractions and fun things to do for kids in London, it's a great place to visit with the whole family.

Couples should spend more time in London than Portofino. You'll find plenty of romantic sights and fun activities in London that are great for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in London than Portofino if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in London.


  • How many days in London or Portofino? Ideal Length of Stay
    London 3-7 
    Portofino 2-5

One day in London or Portofino?

People visit London because there is so much to do. Since there is so much to do in the area, one day is probably not enough for all of it. It has many unique tourist attractions and fascinating things to do.

Portofino might be a small town, but there's plenty to do in the area. Hikers are also drawn to this area. But since there are so many activities, you'll likely want to spend more than one day exploring.


A weekend in London or Portofino?

People visit London because there is so much to do. A weekend is usually not enough time for a trip here as there is plenty to do. This city offers a variety of activities to choose from.

Portofino is a great place to explore. It is common to spend a weekend here. With all of its activities, you can easily fill a weekend here. Your budget might influence how long you stay.

Five days in London or Portofino?

People visit London because there is so much to do. The length of your ideal trip is an individual decision. If you have five days, this city makes for a great vacation. Five days should give you a good understanding of everything this city has to offer.

It's hard to know how much time to spend in Portofino. For many, it makes a great getaway for five days. Make sure you spend some time hiking while you're in the area. With all of its activities, you can easily fill five days here. It has many unique tourist attractions and fascinating things to do.

A week in London or Portofino?

London is a popular choice for travelers. One week here is typical. While some people choose to spend more or less time in London, one week is sufficent for most. It will give you the chance to have new experiences.

Portofino is a small town, so it's a great destination if you're short on time. This seaside village offers a variety of activities to choose from. Many travelers plan to spend time hiking while in the area. Most people find that one week is more than enough time to see everything.


For some great organized tour ideas, see The Best One Week (7-Day) Tours in United Kingdom, The Best 3-Day Tours in United Kingdom, The Best Historical Tours in Italy, and The Best 10-Day Tours in Italy.


Which place is cheaper, Portofino or London?

These are the overall average travel costs for the two destinations.

The average daily cost (per person) in London is £190, while the average daily cost in Portofino is £279. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for London and Portofino in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    London £123
    Portofino £162
  • Accommodation Typical double-occupancy room
    London £246
    Portofino £324
Compare Hotels in London and Portofino

Looking for a hotel in London or Portofino? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in London


Hotels in Portofino


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: London Hotel Prices and Portofino Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    London £26
    Portofino £20
Typical Local Transportation Prices in London

Here are some examples of typical transportation prices from actual travelers in London:


  • Taxi Ride
    £15
  • Heathrow Express
    £18
  • Luggage Storage
    £8.00
  • London Map
    £1.29
  • Oyster Card
    £36
  • Train to Gatwick Airport (2)
    £22
  • Oyster Card
    £27

Hired Cars and Shuttles in London

Also for London, here are a few examples of actual transportation services:

  • Bus Transfer between Heathrow Airport & Premier Inn: $7.50
  • Bus Transfer Between Heathrow Airport & Radisson RED: $8.50
  • Transfer Heathrow Airport to/from Renaissance Hotel: $8.50
  • Gatwick Airport: Bus Transfer from/to Central London: $13
  • Gatwick Airport: Bus Transfer to/from Bristol: $15
  • Heathrow Airport to/from Central London Bus Transfer: $15
  • Heathrow Airport: Bus Transfer to/from Bristol City Center: $17
  • Heathrow Airport: Bus Transfer to/from Birmingham: $17
  • Luton Airport: Bus Transfer to/from Birmingham: $17
  • Bus Transfer between Heathrow & Luton Airports: $17
  • Luton Airport to/from Central London Bus Transfer: $17
  • National Express | Luton Airport to Central London Transfers: $18

Hired Cars and Shuttles in Portofino

Some specific examples of transportation prices in Portofino:

  • CAR 3 PAX TRANSFER TO AIRPORT MILANO MALPENSA: $876
  • Private Transfer - Portofino Cruise Port to Florence Airport(FLR): $158
  • Private Transfer from Portofino Cruise Port to Florence hotels: $158
  • Portofino hotels to Genoa Airport (GOA) - Departure Private Transfer: $54
  • Private Transfer from Portofino Cruise Port to Genoa Airport(GOA): $49
  • Private Transfer from Portofino Cruise Port to Genoa city hotels: $49

Is it cheaper to fly into London or Portofino?

Prices for flights to both Portofino and London change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    London £34
    Portofino £101
Typical Food Prices in London

Here are some examples of typical meal expenses from previous travelers to London:


  • Lunch at Starbucks
    £13
  • Tea
    £6.00
  • Afternoon Tea at Fortnum & Mason
    £39
  • Morning Tea
    £6.35
  • Pastry
    £5.00
  • Sushi Dinner for One
    £18

Food Tours and Cooking Classes in London

For London, here are some samples of tours and activities related to meals and dining experiences:

  • Borough Market Food Tour - Self Guided: $6.47
  • Dinner and Live DJ at A Fancy Restaurant: $16
  • Hard Rock Cafe with Set Menu for Lunch or Dinner: $34
  • Picadilly Circus: Hard Rock Cafe Set Menu Lunch or Dinner: $36
  • Tea and Doughnuts: Borough Market Walking Food Tour: $44
  • Pizza Making Cookery Class: $52
  • Borough Bites, The London Food Tour: $66
  • Borough Market Flavors of London Food Tour: $66
  • No Diet Club - Best food Tour in East London: $67
  • African & Caribbean Food Tour in Multi-Cultural Brixton: $74
  • Plant Power - Vegan Food Tour: $87
  • Ultimate London Food Tour: Borough Market & Southwark: $89

Food Tours and Cooking Classes in Portofino

Also, here are some specific examples of food and dining related activities in Portofino.

  • Portofino Boat and Walking Tour with Pesto Cooking & Lunch: $246

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    London £33
    Portofino £23
Typical Entertainment Prices in London

For London, here are some examples of average entertainment and activity prices from previous travelers:


  • Two Tickets to a Concert
    £83
  • London Symphony Orchestra
    £34
  • London Pass
    £47
  • Comedy Show
    £8.00

Tours and Activities in London

Also, here are some specific examples of entertainment, tickets, and activities for London.

  • London's Hidden Gems Self Guided City Tour: $3.26
  • London Scavenger Hunt and Best Landmarks Self-Guided Tour: $3.27
  • Harry Potter Movie Locations Self Walking Tour: $3.74
  • Private Audio Guided Walking Tour in London: $5.44
  • Bloomsbury's Contribution to Health Care History: A Self-Guided Audio Tour: $5.48
  • Covent Garden: A Self-Guided Photography Tour : $5.54
  • Brick Lane: A self-guided audio tour of East London's vibrant jewel: $5.54
  • Secret An audio tour about the heritage of the city's Russian immigrants: $5.54
  • London Lights: A Self-Guided Audio Tour of the Cultural Capital of the World: $5.54
  • Photographing Dynamic Soho: A Self-Guided Audio Tour: $5.55
  • Southbank Photography Walk: A Self-Guided Audio Tour: $5.55
  • Bustling Bloomsbury: A Self-Guided Street Photography Tour: $5.55

Tours and Activities in Portofino

Some specific costs of activities, tours, and entrance tickets for Portofino are as follows:

  • 1-Hour Snorkeling Tour in Paraggi Bay, Portofino: $42
  • Easy Kayak Tour to Portofino with Optional Snorkeling: $52
  • Paddle Boarding Experience in Portofino: $54
  • Portofino Kayak Tour: $54
  • Portofino Private Walking Tour: $267
  • Portofino Stand Up Paddleboard Experience: $52
  • Portofino and San Fruttuoso Boat Experience: $107
  • Coasteering Tour: $74
  • Private Sunset Boat Tour with Aperitif of Ligurian goods: $481
  • Private Tour of Genoa and Portofino from Genoa: $713
  • Snorkel Tour in Paraggi Bay: $43
  • White Boat Tour Tigullio Portofino: $449

Alcohol
  • Alcohol Drinks for one day
    London £15
    Portofino £14

Sample the Local Flavors in London

Here are a few nightlife and alcohol tours and activities from local tour providers in London:

  • Historic Pub Walking Tour of London: $13
  • 2-Hour Haunted Pub Walking Tour: $20
  • Shoreditch Bar Crawl of Five Venues with Drink Deals: $22
  • Central London Pub Crawl: $23
  • 1 Big Night Out Weekday Pub Crawl: $23
  • Camden Pub Crawl in London: $25
  • Craft Brewery Tour with Tasting of 4 Beers: $25
  • Shoreditch Pub Crawl in London: $25
  • Pub Crawl of Central London: $29
  • Burlesque Cabaret Show in Covent Garden: $31
  • Camden Pub Crawl & Bar Tour London: $31
  • Pub Crawl and Nightlife Tour: $31


When we compare the travel costs of actual travelers between London and Portofino, we can see that Portofino is more expensive. And not only is London much less expensive, but it is actually a significantly cheaper destination. So, traveling to London would let you spend less money overall. Or, you could decide to spend more money in London and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Portofino would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Portofino than you might in London.

If you're trying to decide if either of these two destinations are within your price range, also see Is London Expensive? and Is Portofino Expensive?.


Which is Bigger, London or Portofino?

London has a larger population, and is about 14030 times larger than the population of Portofino. When comparing the sizes of London and Portofino, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.