Bali is a super popular Indonesian island known for its stunning beaches, lush greenery, and vibrant culture. It’s a fantastic place for anyone who loves nature and hiking, outdoor adventure and laidback island vibes. Bali has become so popular that it’s one of the world’s top tourist destinations for 2023! 

It attracts millions of visitors each year due to its unique blend of natural beauty and cultural heritage but Bali’s popularity isn’t without its drawbacks and there are many reasons why Bali isn’t so popular. 

In this post, I’ll share why Bali has become so popular over recent years and some of the reasons why it may not be the perfect destination for everyone.

Traditional Balinese Dancers

Why Is Bali So Popular?

To begin with, l want to be clear that we love Bali and certainly think Bali is worth visiting! It’s an island with a lot to offer but at times it can be misrepresented. It’s no longer the untouched tropical paradise as Instagram and other media platforms portray and if visiting based on these expectations you will be disappointed. 

Nevertheless, there are countless reasons why Bali is so popular and if you don’t have unrealistic expectations you’re going to love Bali as well. Its location in the Indonesian Archipelago does mean that the Island of Gods is a tropical destination including beautiful beaches lined with palm trees and misty rainforests, a huge draw for many visitors! 

The island also has a unique cultural heritage which differs from the rest of Indonesia having evolved its own traditions and belief system. This combined with a laidback boho vibe, warm welcoming locals and a budget-friendly lifestyle has attracted many travellers to Bali’s shores. 

So, let’s dig a little deeper into why Bali is so popular with tourists, digital nomads and ex-pats.

10 Reasons Why Bali Is So Loved

1. Tropical Location

Bali’s tropical location is a defining feature of the island, drawing huge crowds and providing you with a warm and sunny paradise filled with sandy beaches, lush jungles and crystal-clear waters. 

It’s certainly somewhere to go if you’re in search of tropical island vibes and warm temperatures but also a great place for nature and wildlife. The island’s volcanic mountains, iconic rice terraces, and dense jungles offer countless opportunities for outdoor adventure and exploration.

Beach in Bali, Indonesia

2. Laidback Lifestyle

Another top reason people flock to Bali is the laidback lifestyle on the island. It’s a defining characteristic which attracts digital nomads and ex-pats in their hundreds offering a relaxing co-working atmosphere. 

The Balinese people also embrace a slower pace of life, with a focus on community, family, and spirituality. The island’s stunning natural beauty and warm climate create the perfect carefree environment for holidaymakers to unwind and disconnect from the stresses of modern life. 

During your visit to Bali, you’ll be able to immerse yourself in the laidback lifestyle by practicing yoga, meditation, or simply lounging on the beach. It’s the ideal place if you’re seeking a relaxing and rejuvenating vacation!

The Lawn in Canggu, Bali, Indonesia

3. It’s Budget Friendly

Indonesia is an affordable country to visit and Bali is no exception, making it an accessible holiday destination for most people. The reason Bali is so cheap is that Indonesia is a country which has a very low cost of living. This means that things like labor, food and accommodation are a lot cheaper than they would be in the West where the cost of living is high.

This makes it a great option if you’re backpacking or looking for a cheaper holiday. It’s perfectly possible to travel to Bali on a budget. For example, you’ll be able to find budget-friendly accommodations in Amed as well as many other locations around the island. Local street food and inexpensive transportation are also accessible without breaking the bank!

That said, there are a few caveats concerning affordability in Bali. The major one is that even though Bali is affordable it can also be very expensive! Large international businesses have jumped on the Bali craze and numerous luxury resorts in Bali and western-style restaurants, fine dining and private excursions are available, meaning it’s easy to blow through any budget.

4. Unique Culture & Heritage

I hear many people say Bali has lost its culture and has become too commercialized. In some instances, this is true but it only takes leaving the busy populated areas of south Bali to witness its true cultural heritage. The best way to do this is to head to different areas while you’re visiting Bali on a 3-week holiday.

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We were lucky to locally attend the annual Gulungan ceremony with our Balinese friends which was one of the most beautiful days we had in Bali! We visited three different temples where we took part in prayer before being blessed by a Balinese priest. 

The island is home to thousands of temples, shrines, and traditional villages that reflect this unique blend of Hinduism and Balinese culture. We had a unique experience but you can participate in cultural activities such as dance performances, art and craft workshops and cooking classes to immerse yourselves in the local culture. 

Ubud, Bali

5. Adventure & Outdoor Activities

When people think of Bali, most will picture idyllic beaches and iconic rice terraces but the island of Gods also offers a wide range of adventure and outdoor activities. 

Snorkeling and scuba diving are very popular activities which allow you to explore Bali’s incredible underwater world which is buzzing with marine life. (Scuba hotels in Bali can be found here.) Surfing enthusiasts gather on the island’s beaches in the hunt for some of the best waves in the world, while countless hiking trails provide stunning views of Bali’s mountains and rice terraces if you prefer to stay on land. 

For the ultimate thrill-seekers, there are tons of activities from cliff jumping and free diving to paragliding over the cliffs. Imagine soaring high above the island and taking in its breathtaking scenery from a new perspective… 

Surfboards for rent on Bali beach at sunset, Canguu

6. Culinary Scene

Unknown to us when we headed to Bali we would soon be eating some of the most delicious meals during our whole Southeast Asia trip. Bali’s culinary scene is a fusion of local and international flavors and modern twists. From street food to fine dining, the island offers a diverse range of dining experiences. 

Traditional Balinese cuisine is characterized by the use of aromatic spices and fresh herbs, resulting in rich and flavorful dishes such as Nasi Campur and Babi Guling. A few of our favorites included Indonesian classics like Mi Goreng and Nasi Goreng – ultimately, Fried Rice and Fried Noodles!

Bali’s culinary scene is also well-known for its thriving café culture, serving up everything from freshly brewed coffee to delicious smoothie bowls. Cafes in Bali are some of the top hang-out spots for locals and ex-pats alike! 

Whether it’s sipping coffee in a trendy café or sampling street food from a local warung, Bali’s culinary scene is a delicious reflection of the island’s cultural diversity.

7. Natural Beauty

In my opinion, why Bali is so popular is mostly down to its natural beauty. It’s so far away from what we have back home and offers that picture-perfect holiday destination. The island’s natural beauty is breathtaking. Its picturesque landscapes of rice terraces, volcanic mountains, and white sandy beaches attract anyone seeking to unwind and relax.

And that’s not to mention the abundance of waterfalls on the island. For anyone who has ‘stand under a waterfall’ on their bucket list Bali is the place to make this a reality. The island is full of majestic waterfalls, all different shapes and sizes but ultimately stunning in their defiance of the earth.

Rice Fields in Bali, Indonesia

8. Fantastic Accommodation

As mentioned previously, Bali is an affordable destination which means that it’s possible to stay in some unbelievable accommodations for very reasonable prices. (See our breakdown of Bali hotel prices by type here.) If you’ve ever dreamt of staying in a luxury resort in Bali with private villas and infinity pools but never thought you’d be able to afford it, then Bali is the place to go. 

That’s not to say that there aren’t other accommodation options because there’s a wide range of choices to suit everyone. You’ll also find cheap hotels in Bali, along with budget-friendly hostels and guesthouses, glamping sites and eco-friendly resorts that provide a sustainable and luxurious way to connect with nature! You’ll also find plenty of family-friendly hotels in Bali as well as plenty of romantic hotels for couples in Bali, too.

One thing we loved about Bali was that many of the island’s accommodations are designed with traditional Balinese architecture, featuring open-air spaces and tropical gardens. Bali’s fantastic accommodation options are unbeatable, comfortable and memorable which contribute to making it a popular holiday choice.

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Bali accommodations

9. Gateway To Indonesia

The island of Gods is often considered the gateway to Indonesia, and for a good reason. As one of the world’s most popular tourist destinations, Bali’s International Airport serves as a hub for both international and domestic flights, making it easy to visit other parts of Indonesia. 

While we spent 6 months in Bali we also spent a month travelling around other parts of Indonesia. Our favorite hot spots included surfing in Lombok, sailing around Komodo National Park and searching for orangutans in Bukit Lawang.

So, if you’re heading to Bali, exploring other islands in Indonesia is something worth considering, and there are plenty to choose from! The stunning natural beauty of Java, the easy-going vibes in Lombok, or the ancient temples of Yogyakarta are less than an hour away. 

10. The Balinese People

The final reason why Bali is so popular has got to be because of the Balinese people. They are known for their warm and welcoming hospitality, rich cultural traditions, and devotion to their Hindu faith – believe it or not, they have 13 national holidays! 

The Balinese were always friendly and happy to engage in conversation, helping us with directions and teaching us their traditions and language. You can easily take part in workshops where the Balinese happily share their crafting skills. With talents in weaving, painting, carving, and music it’s a fun and immersive experience.

We found them to be proud of their unique customs and ceremonies, which are an integral part of their daily life on the island. You’ll notice offerings being placed and blessed on the street, outside homes and businesses, temples and schools, every morning before they start their day. 

5 Reasons Why Bali Isn’t So Popular

Now let’s dive into why Bali isn’t so popular and why it might not be the perfect holiday destination for you!

1. Over Tourism

One of Bali’s biggest issues is that the island has experienced significant development in recent years, leading to overcrowding, traffic congestion, and environmental degradation. 

Some people have complained about the commercialization and loss of authenticity, while others criticize the excessive party scene in certain areas. And although these complaints have validity it’s not in all areas of Bali and it’s a sure disappointment if you visit with unrealistic expectations!

For those of you who want to avoid the overpopulated areas of Bali, it’s best to head away from the south and towards the central mountains, north shore or east coast. It’s here that you will experience a more authentic Bali with fewer crowds. 

2. Stray Dogs

Another problem Bali faces is the number of stray dogs that are everywhere and often a sad presence on the island. They can be seen roaming the streets and beaches, scavenging for scraps and seeking shelter in the shade. It’s quite a troubling thing to witness as they are often in poor health and pose a risk of disease. 

There are multiple organizations and volunteer groups set up in Bali to help with animal welfare, which if you’re interested in volunteering is a great way to gain experience, to help support and manage the problem. 

The Balinese government has implemented various programs to manage the population of stray dogs, including vaccination campaigns and sterilization programs, but the issue remains an ongoing challenge. 

3. Congested Roads 

Bali’s traffic is notoriously congested and unpredictable which can put a damper on anyone’s travel plans. It’s a major issue and with the increasing number of tourists and locals alike, certain areas in the south are a no-go during peak hours.

The narrow and winding roads of Bali and inadequate public transportation, alongside the lack of proper traffic management have contributed to the chaos on the island. It’s not uncommon to see long lines of vehicles inching their way through the streets, causing frequent traffic jams and delays. 

The situation is further worsened by the unbelievable number of scooters, which often weave in and out of traffic, making it challenging for larger vehicles to move smoothly. We have even seen scooters use pedestrian sidewalks to skip traffic, which in turn becomes a safety issue.

4. Pollution

What many people fail to realize when researching Bali is the island’s pollution problem. This is likely the biggest reason for not visiting Bali and is the one thing everyone needs to acknowledge. 

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Due to the lack of proper education, inadequate waste management and the rapid expansion of infrastructure and tourism activities, the result is severe air and water pollution. 

You’ll find littered beaches, streets and overflowing trash cans are a common sight, indicating the lack of effective waste disposal systems. The island’s pristine beaches and lush forests are increasingly threatened by plastic waste and pollution.

Local rivers and streams are heavily contaminated with chemicals and waste, posing a severe threat to the island’s marine life and ecosystems. However, there is hope with organizations such as Sungai Watch implementing innovative strategies to address the problem.

The Balinese government and other various organizations are also taking steps to manage the issues. That said, Bali’s pollution still remains a significant challenge that needs urgent attention.

5. Hustlers & Scammers

Although we didn’t personally experience scams in Bali it’s not uncommon to hear stories from both locals and tourists. Scammers in Bali will often target the unsuspecting with various tactics, such as fake tour packages, overpriced merchandise, and rigged ATMs. 

Common scams include taxi drivers who overcharge for their services or take passengers to unwanted destinations, money changers who offer lower rates, and street vendors who sell counterfeit goods. 

It’s therefore essential to stay vigilant and do your research before making any bookings and to avoid disappointment. Always use a reputable taxi company, we like to use Grab, which is Indonesia’s version of Uber.

Why Is Bali So Popular For Tourists?

Bali, Indonesia

Bali is very popular with tourists due to its stunning natural beauty, rich cultural heritage, affordability, and warm hospitality. The island’s beautiful beaches, lush jungles, and scenic rice terraces offer a tropical paradise for visitors seeking relaxation and adventure. 

If you’re searching for a unique culture, the blend of Hinduism and Balinese provides the ultimate experience where you can take part in traditional ceremonies, dance performances, and cooking classes. 

Additionally, the warm hospitality of the Balinese people adds to the charm of the island, making visitors feel welcome and at home. This, alongside Bali’s affordability, makes it a popular tourist destination.

When Did Bali Become So Popular?

Bali has been a popular destination for travellers for years. In fact, it was first discovered as the perfect holiday spot by Western artists seeking inspiration as far back as the 1930’s! However, it wasn’t until the 1960’s that Bali’s popularity really began to grow due to the development of tourism, infrastructure and improved transportation links. 

In the 1970’s, Bali became a major hub for backpackers seeking an affordable tropical paradise. Since then, it has continued to attract a diverse range of travellers, including families, honeymooners, surfers, and spiritual seekers. 

Today, Bali remains one of the most popular tourist destinations in Southeast Asia, welcoming millions of visitors each year!

Why are there so many Westerners in Bali?

Westerners are drawn to Bali for several reasons, including its laidback lifestyle. It offers a tropical paradise with beautiful beaches in a relaxed environment. 

This ultimate combination of a carefree attitude and free-spirited living has attracted more and more westerners, and areas like Canggu and Ubud have become a hub for digital nomads, entrepreneurs and tourists alike!

However, it’s down to Bali’s natural beauty, heritage, and affordable prices that in recent years it’s become a nomadic hotspot and one of the most popular tourist destinations in the world.

Conclusion: Why is Bali So Popular?

So, why is Bali so popular in 2023? Its popularity can be attributed to its tropical location, heritage and affordability, laidback lifestyle and natural beauty. Think of it like this, you can experience a comfortable lifestyle including everything you’d expect from back home for half the price and with a palm tree thrown in for good measure!

And even though the island of God’s increasing popularity has also brought negative impacts such as overcrowding and environmental degradation, it still remains a top tourist destination that continues to fascinate and inspire visitors from around the world.