A Travel Price Comparison for Families, Couples, and Backpackers Portofino vs. Novalja for Nightlife, Resorts, Couples, and Backpackers

Should you visit Portofino or Novalja?

Which is cheaper to visit? Which is more expensive for vacation?

Should I visit Portofino or Novalja? This is a common question asked by many travelers. By figuring out which city has activities that align with your interests along with knowing which is more affordable, you'll understand where you can get more bang for your buck. So, let's dive into the details and the data, which all comes from actual travelers.

Portofino

Portofino is a opulent, exclusive, and luxurious seaside village. As this is a charming small town, visitors also come to explore the sights and local activities. The famous beauty of this place is one of the main draws. It also has a unique and quaint vibe that attracts lots of visitors. And you can't forget about the beaches, hiking, and shopping.

Novalja

Novalja is a energetic, backpacker-filled, and wild town. The beauty of this spot is also one of the main reasons why visitors come. And you can't forget about the nightlife and beaches.

Portofino and Novalja: Pros and Cons

Pros
  • Popular for food and cuisine
  • Active nightlife
  • Nice resorts
  • Popular beach
  • Scenic old town
  • Good for hiking
  • Fun shopping
  • Good for couples and romance
  • Very walkable
  • Small town charm
  • Impressive beauty
  • Quaint atmosphere
Things to Consider
  • Less family-friendly
  • Less popular with backpackers
Pros
  • Active nightlife
  • Popular beach
  • Good for backpackers and budget travelers
  • Impressive beauty
Things to Consider
  • Less popular for food
  • Not as many resort options
  • Less popular for shopping
  • Less family-friendly
  • Less popular with couples
  • Less walkable


Is there more to do in Portofino or Novalja?

Visitors will usually find more to do in Portofino than Novalja, as it offers more sights, attractions, and activities. Portofino is better known for its museums, food, resorts, historical sights, hiking, shopping, small town charm, impressive beauty, and quaint atmosphere, while Novalja is more popular for its nightlife and beaches. Portofino is more touristy than Novalja and is known for its picturesque harbor, high end shopping, strikingly blue waters, and popularity with superyachts. Also, Portofino is famous for its scenic harbor. Novalja is well known for its crazy beach parties and popularity with the young backpacker crowd.

its scenic harbor
Its scenic harbor

How is Portofino different from Novalja?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Novalja and Portofino. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in Portofino or Novalja?

Portofino
Novalja

Portofino is a seaside village with a few options for its museums and landmarks. However, Novalja is a town with minimal options for its historical sights.

Portofino offers a handful of options for museums and historical sights. The village is mostly about soaking up the atmosphere, but you can also visit sights such as Sun Church of St. George and Cervara Abbey.

If you're looking to pass the time, head to a museum or historic sight in Novalja. It's a beach and party destination, not somewhere you go for museums or historical sights.


Is the Food Better in Portofino or Novalja? Which Destination has the Best Restaurants?

Portofino
Novalja

Portofino is a great destination for its restaurant scene. However, Novalja is a town with minimal options for its local flavors and cuisine.

Eating is part of the travel experience when you visit Portofino. Located by the sea, you'll enjoy tons of great seafood here. Make sure you try the mussels, swordfish, and salt cod.

Novalja may not make the list for most foodies, but you'll find what you need while you're in town. You'll find a lot of places to grab a quick bite to eat or a cheap meal around town. There are pizzerias, fast food, and some nicer bistros to choose from.

Is Portofino or Novalja Better for Nightlife?

Portofino
Novalja

Novalja is an unbeatable place for nightlife and partying. Also, Portofino is not as famous, but is still a good seaside village to visit for its evening party scene.

The nightlife in Novalja is well established with world renowned clubs and venues. This is a party island, and you'll find most of the action around Zrce Beach, which is about a 20 minute drive from town. The party scene appeals to the young, backpacker crowd and there's live music, DJs, and parties that last well into the morning. Zrce Beach has a huge number of bars and clubs including three clubs that are listed on the Top 100 DJ's Magazine Best Clubs List.

Portofino has a lively atmosphere and nightlife is popular here. Most of the nightlife is found around Piazzetta (Oliveri Square) and Molo Umberto I. Happy hours (aperitivo) start around 5pm or 6pm and then as the evening continues, the party often moves to Paraggi Beach.

Is Portofino or Novalja Better for Resorts?

Portofino
Novalja

Portofino is very popular for its resorts. However, Novalja is a town with minimal options for its luxury resorts.

For the ultimate resort vacation, Portofino is a great choice. Known for it's exclusive luxury, there are a number of high end resorts in the area. Popular options include Splendido, Sublimis Boutique Hotel, and Grand Hotel Miramare.

You might not think of Novalja as a resort destination, but it has a few places. Most of the accommodation is in the form of apartments or hostels. There are also some hotels on the island, but because the number is limited they can be quite expensive.


Is Portofino or Novalja Better for Beaches?

Portofino
Novalja

Novalja is notable for the beache. Also, Portofino is not as famous, but is still a good seaside village to visit for the beach.

Novalja is considered a top beach destination. You'll find a mix of beaches near town including hidden gems that feel remote and undiscovered as well as wild party beaches like the famed Zrce Beach. Many beaches are pebbly or have coarse sand with turquoise blue waters.

Many people head to Portofino to enjoy the beach. Like much of the Italian coast, the beaches in the area are dramatic and beautiful. They're also rocky and pebbly and can get a bit crowded during the summer months.

Is Portofino or Novalja Better for its Old Town?

Portofino
Novalja

Portofino is a great destination for its old town. However, Novalja does not have a historic old town.

Many visitors explore the old town while visiting Portofino. Despite evolving into a famous resort town, Portofino still holds on to its fishing village charm.

Novalja does not have a historic old town.

Is Portofino or Novalja Better for Hiking?

Portofino
Novalja

Portofino is a great destination for its hiking experiences. However, Novalja is not a hiking destination.

You'll find a nice variety of hiking trails around Portofino. There are many beautiful hikes and treks along the coastline that pass by scenic landscapes and breathtaking views.

Novalja is not a hiking destination.


Is the Shopping Better in Portofino or Novalja?

Portofino
Novalja

Portofino is a great destination for its shopping opportunities. However, Novalja is a town with minimal options for its shopping areas.

Portofino is a popular shopping destination with plenty of stores. The quaint cobblestone streets are lined with high end boutiques that target the opulent jet-setter crowd that frequents Portofino. Much of the shopping is around Martiri dell'Olivetta Square.

Shopping in Novalja can be found for those interested. This isn't the place to go shopping for clothing or local items. You will find some beach and souvenir shops around town though.

Is Portofino or Novalja Better for Families?

Portofino
Novalja

Most people don't think of either Portofino or Novalja as a family destination.

Portofino is not the most family-friendly destination. The town has a picturesque setting and some beautiful pebbly beaches. It's fun for kids to run around the town, explore by kayak, or play in the waters edge.

Novalja is not always a place people visit with their families. While there are family-friendly places to visit like some beaches and waterparks, at its heart this is a party destination that is known for its wild parties and crazy crowds.

Is Portofino or Novalja Better for Couples?

Portofino
Novalja

Portofino is very popular for its romantic activities. Also, Novalja is still popular, but not quite as popular for couples.

Portofino makes for a terrific place to visit as a couple. Set beautifully against the ocean's edge, this famous Italian town makes for a truly romantic holiday. Ogle the mega yachts in the harbor and then wander the charming streets while you soak in the atmosphere.

Novalja is a good seaside village for couples to visit. Stunning beaches, blue waters, and surreal landscapes make this a one-of-a-kind place to visit. But romance isn't on most people's minds, as this is first and foremost a party destination.


Is Portofino or Novalja Better for Backpackers and Budget Travelers?

Portofino
Novalja

Novalja is an unbeatable place for backpackers. However, Portofino is a mediocre seaside village for backpackers and budget travelers.

Backpackers and budget travelers come from all over the world to visit Novalja. Famous for its wild parties that attract backpackers and young travelers, this island destination has become a hotspot for backpackers and party-goers. There are hostels around town that offer a cheap place to crash.

Portofino is a challenging destination for budget travelers and backpackers due to the higher prices. Known for it's high prices, the town isn't particularly popular with the backpacker crowd. It is possible to stay outside of town and head in for a day trip.

Is Portofino or Novalja Better for Public Transit? Which Is Easier to Get Around Without a Car?

Portofino
Novalja

Novalja is a popular place for its public transit. However, Portofino is a mediocre seaside village for times when you don't have a car.

Novalja has a few public transit options. There are local buses around the island or you can rent a personal vehicle like a motorbike or scooter.

Public transit is mostly limited in Portofino. The closet train stations are Santa Margherita Ligure and Camogli. You can catch a bus from the Santa Margherita train station. There are also some ferry options.

Is Portofino or Novalja a more walkable city?

Portofino
Novalja

Portofino is very popular for its high level of walkability. Also, Novalja is still popular, but not quite as popular for its ease of walking around.

Getting around Portofino on foot is easy. It's easy to walk around the village and then explore the countryside on one of the nearby trails.

Novalja is a somewhat walkable seaside village. In town, you can reach most places on foot, but if you want to explore further you'll need to find another way to get around.


For even more information, also check out Is Portofino Worth Visiting? and Is Novalja Worth Visiting?.

Should I spend more time in Novalja or Portofino?

How long in Portofino or Novalja?

It's fun to spend time in either Portofino or Novalja. Generally, people tend to spend more time in Portofino due to the larger number of activities and things to do. Usually, 2-5 days is a good amount of time for Portofino, and 2-4 days is enough time in Novalja.

Families should spend more time in Portofino than Novalja. Because of the many family-friendly attractions and fun things to do for kids in Portofino, it's a great place to visit with the whole family.

Couples should spend more time in Portofino than Novalja. You'll find plenty of romantic sights and fun activities in Portofino that are great for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in Novalja than Portofino if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in Novalja.


  • How many days in Portofino or Novalja? Ideal Length of Stay
    Portofino 2-5 
    Novalja 2-4

One day in Portofino or Novalja?

Portofino is a small town with plenty to do. Travelers enjoy the resorts in the area as well. This seaside village offers something for everyone. One day is usually not enough time for a trip here as there is plenty to do.

You'll find nightlife around the town of Novalja. Many visitors spend time at the beach while visiting the area. Since there is so much to do in the area, one day is probably not enough for all of it. It has many unique tourist attractions and fascinating things to do.

A weekend in Portofino or Novalja?

Portofino might be a small town, but there's plenty to do in the area. The length of your trip often depends on your style of travel. A weekend here is typical. Hiking can easily take up a good amount of your time here, too. A weekend is a great amount of time to relax and see the many things that Portofino has to offer.

You'll find nightlife around the wild destination of Novalja. People usually spend lots of time at the beach. This is a popular place to visit for a weekend.A weekend should give you a good understanding of everything this town has to offer. This town offers a variety of activities to choose from.

Five days in Portofino or Novalja?

Portofino is a great place to explore. It is common to spend five days here. You can also relax and pamper yourself at one of the resorts. Five days is a great amount of time to relax and see the many things that Portofino has to offer. Anyone can find something fun to do here.

Travelers enjoy the nightlife when visiting the energetic town of Novalja. The length of your ideal trip is an individual decision. It's also a great beach destination, too. Most people head to the area for the nightlife. Five days is plenty of time to see everything, even with extra days to spare.


A week in Portofino or Novalja?

It's hard to know how much time to spend in Portofino. Since Portofino is a small town, it's easily explored when your time is limited. It's also a relaxing resort destination. One week may feel like too much time unless you plan to do a lot of relaxing.

Novalja is a popular choice for travelers. It's a great spot for a beach vacation. One week is usually plenty of time to spend here with extra days to spare. With this much time, visitors often visit nearby destinations or take day trips. It will give you the chance to have new experiences.


For some great organized tour ideas, see The Best Historical Tours in Italy, The Best 10-Day Tours in Italy, The Best 2-Week Tours from Dubrovnik, and The Best 2-Week Tours from Split.


Which place is cheaper, Novalja or Portofino?

These are the overall average travel costs for the two destinations.

The average daily cost (per person) in Portofino is €326, while the average daily cost in Novalja is €58. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for Portofino and Novalja in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    Portofino 190
    Novalja 31
  • Accommodation Typical double-occupancy room
    Portofino 380
    Novalja 62
Compare Hotels in Portofino and Novalja

Looking for a hotel in Portofino or Novalja? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in Portofino


Hotels in Novalja


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: Portofino Hotel Prices and Novalja Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    Portofino 23
    Novalja 12

Hired Cars and Shuttles in Portofino

Some specific examples of transportation prices in Portofino:

  • CAR 3 PAX TRANSFER TO AIRPORT MILANO MALPENSA: $879
  • Portofino hotels to Genoa Airport (GOA) - Departure Private Transfer: $54
  • Private Transfer - Portofino Cruise Port to Florence Airport(FLR): $158
  • Private Transfer from Portofino Cruise Port to Florence hotels: $158
  • Private Transfer from Portofino Cruise Port to Genoa Airport(GOA): $49
  • Private Transfer from Portofino Cruise Port to Genoa city hotels: $49

Hired Cars and Shuttles in Novalja

Some specific examples of transportation prices in Novalja:

  • Private Transfer from Crikvenica to Rijeka Airport (RJK): $74
  • Zrce, Private Transfer to/from Zadar Airport: $169

Is it cheaper to fly into Portofino or Novalja?

Prices for flights to both Novalja and Portofino change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    Portofino 118
    Novalja 20

Food Tours and Cooking Classes in Portofino

Also, here are some specific examples of food and dining related activities in Portofino.

  • Portofino Boat and Walking Tour with Pesto Cooking & Lunch: $246

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    Portofino 27
    Novalja 6.07

Tours and Activities in Portofino

Some specific costs of activities, tours, and entrance tickets for Portofino are as follows:

  • 1-Hour Snorkeling Tour in Paraggi Bay, Portofino: $42
  • Snorkel Tour in Paraggi Bay: $43
  • Portofino Stand Up Paddleboard Experience: $52
  • Easy Kayak Tour to Portofino with Optional Snorkeling: $52
  • Paddle Boarding Experience in Portofino: $54
  • Portofino Kayak Tour: $54
  • Coasteering Tour: $74
  • Portofino and San Fruttuoso Boat Experience: $107
  • Portofino Private Walking Tour: $266
  • White Boat Tour Tigullio Portofino: $448
  • Private Sunset Boat Tour with Aperitif of Ligurian goods: $479
  • Private Tour of Genoa and Portofino from Genoa: $711

Tours and Activities in Novalja

Here are a few actual costs in Novalja for available activities, ticket prices, and tours:

  • Bungee Tower Ticket with Zrce Beach Panoramic Views: $32
  • From Svetojanj Bike Tour: $47
  • Standup Paddleboard Guided Tour: $47
  • From Kolan Bike Tour: $47
  • From Metajna/Pag Bay Guided Sea Kayaking Tour: $49
  • Zrce Booze Cruise - Novalja Boat Party: $52
  • Glowing Standup Paddleboard Guided Night Tour: $58
  • Pag Island Light-Up Kayak Night Tour: $62
  • Kayak and Via Ferrata Adventure: $70
  • Zrce Beach Bungee Jumping Experience: $74

Alcohol
  • Alcohol Drinks for one day
    Portofino 16
    Novalja 7.27


When we compare the travel costs of actual travelers between Portofino and Novalja, we can see that Portofino is more expensive. And not only is Novalja much less expensive, but it is actually a significantly cheaper destination. So, traveling to Novalja would let you spend less money overall. Or, you could decide to spend more money in Novalja and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Portofino would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Portofino than you might in Novalja.

If you're trying to decide if either of these two destinations are within your price range, also see Is Portofino Expensive? and Is Novalja Expensive?.


Which is Bigger, Portofino or Novalja?

Novalja has a larger population, and is about 4 times larger than the population of Portofino. When comparing the sizes of Portofino and Novalja, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.