A Travel Price Comparison for Japan Matsue vs. Okinawa for Families, Couples, Attractions, and Food

Should you visit Matsue or Okinawa?

Which is cheaper to visit? Which is more expensive for vacation?

Trying to figure out where to travel next? This travel comparison between Matsue and Okinawa can help. It includes a travel cost comparison in addition to other factors. For many travelers, the cost of a destination is a primary consideration when choosing where to go.

Matsue

Matsue is a peaceful, pretty, and serene town. With stunning beauty, it attracts visitors from all around. Other popular activities here include museums, food, and shopping.

Okinawa

Okinawa is a serene, idyllic, and tropical archipelago. The famous beauty of this place is one of the main draws. And you can't forget about the scuba diving and snorkeling, beaches, and hiking.

Matsue and Okinawa: Pros and Cons

Pros
  • Popular museums and historical sights
  • Scenic old town
  • Good for backpackers and budget travelers
  • Very walkable
  • Impressive beauty
Things to Consider
  • Less popular for nightlife
  • Less family-friendly
  • Less popular with couples
Pros
  • Popular museums and historical sights
  • Active nightlife
  • Nice resorts
  • Good scuba and snorkeling destination
  • Popular beach
  • Good for hiking
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
  • Impressive beauty
Things to Consider
  • Less walkable


Is there more to do in Matsue or Okinawa?

Visitors will generally find more to do in Okinawa than Matsue. While Matsue is larger than Okinawa, Okinawa has more sights, attractions, and activities for tourists. Okinawa is more popular for its nightlife, resorts, scuba diving & snorkeling, beaches, hiking, and impressive beauty, while Matsue is known for its historical sights. Matsue is popular for its 17th century castle and its quaint atmosphere. Okinawa is popular for its pristine tropical environment, stunning blue water, and impressive marine life. It is also home to the Kerama Islands.

How is Matsue different from Okinawa?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Okinawa and Matsue. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in Matsue or Okinawa?

Matsue
Okinawa

Plenty of people visit the very good sights and museums in both Matsue and Okinawa.

You'll find a good number of museums and monuments packed into Matsue. Most people visit town specifically to see the Matsue Castle, which is one of the last original castles left in Japan. The city also has parks and gardens, as well as the Shimane Art Museum, Yaegaki Shrine, and Miho Shrine.

Visitors can fill many days exploring the museums and attractions around Okinawa. Although most visitors come for the natural beauty and beach setting, there are some nice historic sights and museums in the region. Favorites include Shurijo Castle, Futenma Shrine, and Churaumi Aquarium.


Is the Food Better in Matsue or Okinawa? Which Destination has the Best Restaurants?

Matsue
Okinawa

Dining out at restaurants in both Matsue and Okinawa can be an enjoyable experience.

Eating is part of the travel experience when you visit Matsue. There are peaceful restaurants and cafes around town where you can sample the local dishes. Many restaurants have beautiful gardens and set lunch menus, which is a great way to sample fine dining cuisine at a reasonable price.

Okinawa has a number of nationally recognized food spots and restaurants. Food in the region is truly unique, and sometimes a bit bizarre. There's a surprising amount of international influence on the cuisine because the islands are close to China and Taiwan, and there's a large American presence due to the US military. Despite this, the cuisine has its roots in the area's long history. Local dishes include rafute (pork belly in a stew), goya chanpuru (stir fry with melon, pork, and tofu), and umibudo (sea grapes).

Is Matsue or Okinawa Better for Nightlife?

Matsue
Okinawa

Okinawa is a great destination for nightlife and partying. However, Matsue is a town with minimal options for its evening party scene.

The people in Okinawa know how to have a good time. The diverse population has impacted the nightlife scene, and you'll see international influences at the bars and clubs in the area. Many locals begin their night out at a izakaya, which is part bar, part restaurant. The cities are also known for their jazz clubs and karaoke scene.

Matsue doesn't have the most active nightlife scene. It's a quiet town and there's not much of a nightlife scene, but if you spend the night you can probably find a quaint local bar where you can hang out.

Is Matsue or Okinawa Better for Resorts?

Matsue
Okinawa

Okinawa is a great destination for its resorts. However, Matsue is not a resort destination.

In Okinawa, you'll find some of the region's top resorts. There are large resorts as well as smaller, elegant hotels. If you want to be near the water, check out the coastal areas of Onna, Miyakojima, and Ishigaki.

Matsue is not a resort destination.


Is Matsue or Okinawa Better for Scuba Diving and Snorkeling?

Matsue
Okinawa

Okinawa is an unbeatable place for its diving and snorkeling. However, Matsue is not a scuba or snorkeling destination.

Okinawa is a world class destination for scuba diving and snorkeling. The waters around Okinawa are filled with a rich biodiversity of corals and tropical fish. You'll also find sea turtles and other larger marine animals. There are also mangrove forests that form the breeding ground for many types of marine life. The snorkeling and diving in the area is world class, and attracts both beginners and experienced divers.

Matsue is not a scuba or snorkeling destination.

Is Matsue or Okinawa Better for Beaches?

Matsue
Okinawa

Okinawa is an unbeatable place for the beache. However, Matsue is not a beach destination.

Okinawa is considered to be a world-class beach destination. The region is filled with white sand beaches and turquoise water. Some of the beaches are accessible and lively while others are more remote and peaceful. Furuzamami Beach is both easy to access but also has a relaxed atmosphere. Nishihama Beach is more remote but well worth the effort and Aharen Beach is a popular day trip by ferry.

Matsue is not a beach destination.

Is Matsue or Okinawa Better for its Old Town?

Matsue
Okinawa

Matsue is a good destination for its historic old town charm. However, Okinawa does not have a historic old town.

Matsue offers a nice historic old town area. The town has one of the last of the twelve original castles that are still in Japan. There are also many canals that cross the town.

Okinawa does not have a historic old town.


Is Matsue or Okinawa Better for Hiking?

Matsue
Okinawa

Okinawa is an unbeatable place for its hiking experiences. However, Matsue is not a hiking destination.

Around Okinawa visitors will find world-class hiking trails. The island's tropical setting provides hikers with lush jungles and unique geology to explore. One of the most popular areas for hiking is Yambaru National Park. In this park you can walk through the mangroves and spot local wildlife. The region also has many off-the-beaten-path hiking opportunities for those looking for an adventure.

Matsue is not a hiking destination.

Is the Shopping Better in Matsue or Okinawa?

Matsue
Okinawa

Shopping is a popular activity in both Okinawa and Matsue.

Matsue offers some nice shopping areas. Kyomise Shopping District is a charming street near Ohashi Bridge. It is lined with shops and restaurants and tourists will enjoy visiting the souvenir and specialty stores in the area.

Okinawa has a variety of shopping areas worth visiting. There are a number of shopping streets in the urban areas. You'll also find large outlet malls near the US military base. A favorite shopping street in Naha is Kokusai-dori Shopping Street, which has local shops and souvenir vendors.

Is Matsue or Okinawa Better for Families?

Matsue
Okinawa

Okinawa is an unbeatable place for its family-friendly activities. Also, Matsue is still popular, but not quite as popular for its kid-friendly activities.

Okinawa is an extremely popular archipelago to visit for families. There are so many kid-friendly activities in the area, that this has long been a favorite family vacation destination. Kids and adults alike will enjoy the snorkeling, beaches, mangroves, boat rides, and adventure activities like ziplining. Kayaking in Yambaru Mangrove Forest is a favorite activity, but also check out the sea turtles at Ikei Island.

Matsue offers lots of family activities. Kids will enjoy the city's history as much as adults. There are several temples and shrines to explore as well as Lake Shinji. The best views of the lake are from the Shimane Art Museum.


Is Matsue or Okinawa Better for Couples?

Matsue
Okinawa

Okinawa is an unbeatable place for its romantic activities. Also, Matsue is still popular, but not quite as popular for couples.

Okinawa is a great archipelago for couples, as it has plenty to offer. With its stunning beaches, world class snorkeling, and relaxing resorts, couples and honeymooners will love a trip to these beautiful islands. There's a mix of outdoor adventures and cultural activities that will keep any couple entertained.

Matsue is a good town for couples to visit. Castles, gardens, and museums all make this a beautiful and romantic destination. Couples will enjoy immersing themselves in the city's history. There's also a beautiful lake and the impressive Matsue Vogel Park.

Is Matsue or Okinawa Better for Backpackers and Budget Travelers?

Matsue
Okinawa

Matsue and Okinawa are good places to visit for backpackers and budget travelers.

Matsue is a good town to visit for backpackers. There are a couple of hostels and guesthouses as well as budget hotels around town for backpackers.

Plenty of backpackers visit Okinawa. Despite being one of the most fascinating places in Japan to visit, it can be challenging as a backpacker. There aren't many hostels in the area and transportation can be a bit tricky.

Is Matsue or Okinawa Better for Public Transit? Which Is Easier to Get Around Without a Car?

Matsue
Okinawa

Matsue is a well-known place for its public transit. Also, Okinawa is not as famous, but is still a good archipelago to visit for times when you don't have a car.

The public transit in Matsue can get you to most places easily. There are city buses as well as Ichibata Bus. Tourists will mostly use the Lakeline loop, which connects the two railway stations with all of the city's major attractions. Buses run every 20 minutes.

Okinawa has some public transit options. Public transit through the area is decent in urban areas but gets more limited outside of the cities. On the main island there are buses, shuttles, and a monorail, but off the main island you'll want your own vehicle.


Is Matsue or Okinawa a more walkable city?

Matsue
Okinawa

Matsue is a well-known place for its ease of walking around. However, Okinawa is not a good archipelago for its walkability.

Matsue is a very walkable destination. Most of the town's sights can be reached on foot. You can walk from the JR Matsue Station to the castle in half an hour and it's only 15 minutes from the Shinjiko Onsen Station.

Okinawa is generally not a very walkable town. The islands range from developed to remote, so if you want to efficiently explore, it's helpful to have a car or at least a bicycle.

For even more information, also check out Is Matsue Worth Visiting? and Is Okinawa Worth Visiting?.

Should I spend more time in Okinawa or Matsue?

How long in Matsue or Okinawa?

Both Matsue and Okinawa have a number of activities to choose from. With generally more activities and things to do, visitors tend to spend more time in Okinawa than in Matsue. Usually, 2-3 days is a good amount of time for Matsue, and 3-7 days is enough time in Okinawa.

Families should spend more time in Okinawa than Matsue. Because of the many family-friendly attractions and fun things to do for kids in Okinawa, it's a great place to visit with the whole family.

Couples should spend more time in Okinawa than Matsue. You'll find plenty of romantic sights and fun activities in Okinawa that are perfect for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in Okinawa than Matsue if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in Okinawa.


  • How many days in Matsue or Okinawa? Ideal Length of Stay
    Matsue 2-3 
    Okinawa 3-7

One day in Matsue or Okinawa?

In Matsue, you'll find museums and food. This town offers something for everyone. One day is usually not enough time for a trip here as there is plenty to do.

Many travelers enjoy the scuba diving and snorkeling and shopping when visiting the destination of Okinawa. Hikers are also drawn to this area. But since there are so many activities, you'll likely want to spend more than one day exploring.

A weekend in Matsue or Okinawa?

In Matsue, you'll find food and shopping. The length of your trip often depends on your style of travel. A weekend here is typical. A weekend is a great amount of time to relax and see the many things that Matsue has to offer.

Okinawa is a great place to explore. With so much to do, a weekend is probably not enough time to see everything. Your budget might influence how long you stay.


Five days in Matsue or Okinawa?

Matsue is a great place to explore. Five days is more than enough time to enjoy everything. Take some day trips to nearby places to fill the extra days. Anyone can find something fun to do here.

It's hard to know how much time to spend in Okinawa. For many, it makes a great getaway for five days. Make sure you spend some time hiking while you're in the area. With all of its activities, you can easily fill five days here. It has many unique tourist attractions and fascinating things to do.

A week in Matsue or Okinawa?

It's hard to know how much time to spend in Matsue. Many people enjoy the museums and food when visiting Matsue. One week may feel like too much time unless you plan to do a lot of relaxing.

Many travelers enjoy the nightlife and food when visiting the idyllic destination of Okinawa. This archipelago offers a variety of activities to choose from. Many travelers plan to spend time hiking while in the area. If you have one week, this is a great place to go. This would be the perfect place to spend one week, as it has just the right amount of activities.


For some great organized tour ideas, see The Best Contiki Tours to Japan, The Best G Adventures Tours to Japan, The Best One-Week (7-Day) Tours from Tokyo, and The Best 10-Day Tours from Tokyo.


Which place is cheaper, Okinawa or Matsue?

These are the overall average travel costs for the two destinations.

The average daily cost (per person) in Matsue is $65, while the average daily cost in Okinawa is $104. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for Matsue and Okinawa in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    Matsue $26
    Okinawa $72
  • Accommodation Typical double-occupancy room
    Matsue $52
    Okinawa $144
Compare Hotels in Matsue and Okinawa

Looking for a hotel in Matsue or Okinawa? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in Matsue


Hotels in Okinawa


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: Matsue Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    Matsue $20
    Okinawa $9.32

Hired Cars and Shuttles in Matsue

Some specific examples of transportation prices in Matsue:

  • Private Transfer from Sakaiminato Cruise Port to Osaka city : $130
  • Private Transfer from Sakaiminato Port to Osaka Int Airport KIX: $199

Hired Cars and Shuttles in Okinawa

Some specific examples of transportation prices in Okinawa:

  • Airport Transfer! Center of Naha to Naha Airport (OKA): $125
  • Naha hotels to Okinawa Naha Airport (ОКА) - Departure Transfer: $59
  • Okinawa Naha Airport (OKA) to Naha Hotels - Round-Trip Transfer: $117
  • Okinawa Naha Airport (OKA) to Naha hotels - Arrival Transfer: $59
  • Private Transfer from Naha City Hotels to Nakagusuku Cruise Port : $59
  • Private Transfer from Naha City Hotels to Nakagusuku Cruise Port : $65
  • Private Transfer from Nakagusuku Cruise Port to Naha City Hotels : $65
  • Private Transfer from Nakagusuku Port to Okinawa Airport (OKA): $93

Is it cheaper to fly into Matsue or Okinawa?

Prices for flights to both Okinawa and Matsue change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    Matsue $27
    Okinawa $23

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    Matsue $8.81
    Okinawa $14

Tours and Activities in Matsue

Here are a few actual costs in Matsue for available activities, ticket prices, and tours:

  • Tour around Matsue Horikawa: $11
  • Private Kimono Elegant Experience in the Castle Town of Matsue: $36
  • An E-Bike cycling tour of Matsue that will add to your enjoyment of the city: $99

Tours and Activities in Okinawa

Some specific costs of activities, tours, and entrance tickets for Okinawa are as follows:

  • Okinawa World Admission Ticket: $13
  • Beautiful sunset kayak tour in Okinawa: $36
  • Mangrove Kayaking Tour: $39
  • Jungle River Trek: private tour in Yanbaru, north Okinawa: $42
  • Okinawa Hot spot walk and local food & beer tour(All include): $46
  • North Okinawa Bus Day Tour Manzamo Kouri Island Ocean Expo Park American Village: $58
  • Mangrove Kayak & Sea Fishing Experience in Okinawa: $58
  • Sakaemachi Market Bar Hopping Tour: $58
  • Naha: Full-Day Snorkeling Experience in the Kerama Islands, Okinawa: $66
  • 2-Hour Private Gorilla Go Kart Experience in Okinawa: $68
  • Kerama Islands 1 day snorkeling tour from Okinawa Naha: $73
  • Sushi Making Experience Class in Naha Makishi Public Market: $74

Alcohol
  • Alcohol Drinks for one day
    Matsue $6.85
    Okinawa $14

Sample the Local Flavors in Okinawa

Here are a few nightlife and alcohol tours and activities from local tour providers in Okinawa:

  • Naha Local Pub Crawl: $110


When we compare the travel costs of actual travelers between Matsue and Okinawa, we can see that Okinawa is more expensive. And not only is Matsue much less expensive, but it is actually a significantly cheaper destination. So, traveling to Matsue would let you spend less money overall. Or, you could decide to spend more money in Matsue and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Okinawa would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Okinawa than you might in Matsue.

If you're trying to decide if either of these two destinations are within your price range, also see Is Matsue Expensive? and Is Okinawa Expensive?.


Which is Bigger, Matsue or Okinawa?

Matsue has a larger population, and is about 25% larger than the population of Okinawa. When comparing the sizes of Matsue and Okinawa, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.


When is the best time to visit Matsue or Okinawa?

Both destinations experience a temperate climate with four distinct seasons. And since both cities are in the northern hemisphere, summer is in July and winter is in January.

Should I visit Matsue or Okinawa in the Summer?

The summer attracts plenty of travelers to both Matsue and Okinawa. The family-friendly experiences are the main draw to Matsue this time of year. Also, many travelers come to Okinawa for the beaches, snorkeling, the hiking, and the family-friendly experiences.

In the summer, Matsue is cooler than Okinawa. Typically, the summer temperatures in Matsue in July average around 25°C (78°F), and Okinawa averages at about 29°C (84°F).

People are often attracted to the plentiful sunshine in Okinawa this time of the year. In Matsue, it's very sunny this time of the year. Matsue usually receives less sunshine than Okinawa during summer. Matsue gets 201 hours of sunny skies, while Okinawa receives 258 hours of full sun in the summer.

Okinawa receives a lot of rain in the summer. Matsue gets a good bit of rain this time of year. In July, Matsue usually receives more rain than Okinawa. Matsue gets 268 mm (10.6 in) of rain, while Okinawa receives 171 mm (6.7 in) of rain each month for the summer.


  • Summer Average Temperatures July
    Matsue 25°C (78°F) 
    Okinawa 29°C (84°F)

Should I visit Matsue or Okinawa in the Autumn?

The autumn brings many poeple to Matsue as well as Okinawa. Many travelers come to Matsue for the shopping scene and the natural beauty of the area. Also, many visitors come to Okinawa in the autumn for the hiking trails, the shopping scene, and the natural beauty of the area.

In October, Matsue is generally much colder than Okinawa. Daily temperatures in Matsue average around 17°C (62°F), and Okinawa fluctuates around 25°C (77°F).

In the autumn, Matsue often gets around the same amount of sunshine as Okinawa. Matsue gets 173 hours of sunny skies this time of year, while Okinawa receives 174 hours of full sun.

It's quite rainy in Okinawa. Matsue receives a lot of rain in the autumn. Matsue usually gets less rain in October than Okinawa. Matsue gets 135 mm (5.3 in) of rain, while Okinawa receives 152 mm (6 in) of rain this time of the year.


  • Autumn Average Temperatures October
    Matsue 17°C (62°F) 
    Okinawa 25°C (77°F)

Should I visit Matsue or Okinawa in the Winter?

Both Okinawa and Matsue are popular destinations to visit in the winter with plenty of activities. Many visitors come to Matsue in the winter for the museums, the shopping scene, and the cuisine. Also, most visitors come to Okinawa for the museums, the shopping scene, and the cuisine during these months.

Matsue can get quite cold in the winter. Matsue is much colder than Okinawa in the winter. The daily temperature in Matsue averages around 4°C (39°F) in January, and Okinawa fluctuates around 16°C (61°F).

Matsue usually receives less sunshine than Okinawa during winter. Matsue gets 84 hours of sunny skies, while Okinawa receives 96 hours of full sun in the winter.

It rains a lot this time of the year in Okinawa. It's quite rainy in Matsue. In January, Matsue usually receives more rain than Okinawa. Matsue gets 151 mm (5.9 in) of rain, while Okinawa receives 125 mm (4.9 in) of rain each month for the winter.


  • Winter Average Temperatures January
    Matsue 4°C (39°F) 
    Okinawa 16°C (61°F)

Should I visit Matsue or Okinawa in the Spring?

Both Okinawa and Matsue during the spring are popular places to visit. Most visitors come to Matsue for the natural beauty during these months. Furthermore, the spring months attract visitors to Okinawa because of the beaches and the natural beauty.

In the spring, Matsue is much colder than Okinawa. Typically, the spring temperatures in Matsue in April average around 13°C (55°F), and Okinawa averages at about 22°C (71°F).

In the spring, Matsue often gets more sunshine than Okinawa. Matsue gets 194 hours of sunny skies this time of year, while Okinawa receives 149 hours of full sun.

Okinawa gets a good bit of rain this time of year. It rains a lot this time of the year in Matsue. Matsue usually gets less rain in April than Okinawa. Matsue gets 124 mm (4.9 in) of rain, while Okinawa receives 164 mm (6.5 in) of rain this time of the year.


  • Spring Average Temperatures April
    Matsue 13°C (55°F) 
    Okinawa 22°C (71°F)

Typical Weather for Okinawa and Matsue

Matsue Okinawa
Temp (°C) Rain (mm) Temp (°C) Rain (mm)
Jan 4°C (39°F) 151 mm (5.9 in) 16°C (61°F) 125 mm (4.9 in)
Feb 4°C (40°F) 137 mm (5.4 in) 17°C (62°F) 107 mm (4.2 in)
Mar 7°C (45°F) 127 mm (5 in) 18°C (65°F) 156 mm (6.1 in)
Apr 13°C (55°F) 124 mm (4.9 in) 22°C (71°F) 164 mm (6.5 in)
May 18°C (64°F) 120 mm (4.7 in) 24°C (76°F) 254 mm (10 in)
Jun 21°C (71°F) 196 mm (7.7 in) 27°C (80°F) 255 mm (10 in)
Jul 25°C (78°F) 268 mm (10.6 in) 29°C (84°F) 171 mm (6.7 in)
Aug 27°C (81°F) 145 mm (5.7 in) 28°C (83°F) 266 mm (10.5 in)
Sep 23°C (73°F) 216 mm (8.5 in) 28°C (82°F) 161 mm (6.3 in)
Oct 17°C (62°F) 135 mm (5.3 in) 25°C (77°F) 152 mm (6 in)
Nov 11°C (53°F) 138 mm (5.4 in) 22°C (71°F) 117 mm (4.6 in)
Dec 7°C (44°F) 138 mm (5.4 in) 18°C (65°F) 116 mm (4.6 in)