A Travel Price Comparison for Families, Couples, and Backpackers Sendai vs. Sao Paulo for Attractions, Nightlife, Food, and Families

Should you visit Sendai or Sao Paulo?

Which is cheaper to visit? Which is more expensive for vacation?

If you're trying to decide where to visit between Sendai or Sao Paulo, this travel comparison, which includes costs, can help. The overall cost of travel is usually a consideration when deciding where to go next, and the cost comparison down below can help you decide based on the average prices from other travelers along with your own travel budget.

Sendai

Sendai is a vibrant, cosmopolitan, and lively city. Because this is such a big city, visitors will find many sights and attractions around town. It's also popular because of the museums, nightlife, and food. See Sendai travel costs.

Sao Paulo

Sao Paulo is a dynamic, vibrant, and colorful city. With plenty of activities and things to do, it's a huge city that draws plenty of visitors. Visitors also love the food, shopping, and museums. See Sao Paulo travel costs.

Sendai and Sao Paulo: Pros and Cons

Pros
  • Popular museums and historical sights
  • Active nightlife
  • Popular beach
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
Pros
  • Popular museums and historical sights
  • Active nightlife
  • Family-friendly
  • Good for couples and romance
  • Good for backpackers and budget travelers
  • Good for students
  • Big city activities


Is there more to do in Sendai or Sao Paulo?

Travelers will usually find more to do in Sao Paulo than Sendai, as it is bigger with more sights, attractions, and activities for visitors. Sao Paulo is more popular for its museums and attractions, food, nightlife, shopping, and big city activities, while Sendai is known for its beaches. Sendai is more touristy than Sao Paulo and is known for the Tanabata Festival, which is the largest of its kind and held every August. Sao Paulo is popular for its large size, vibrant neighborhoods, and world-class nightlife scene. It is also home to Ibirapuera Park.

How is Sendai different from Sao Paulo?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Sao Paulo and Sendai. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in Sendai or Sao Paulo?

Sendai
Sao Paulo

Sao Paulo is renowned for its museums and history. Also, Sendai is not quite as popular, but is fairly good for its museums and landmarks.

The museums and tourist attractions in Sao Paulo are world-renowned. While many visitors overlook Sao Paulo for other destinations in Brazil, those that do visit will be rewarded with a large number of museums and sights. It's the largest city in South America, and there's plenty to do. Highlights include Museu de Arte, Museu de Arte, Museu de Arte Contemporânea, and the cathedral

You'll find a good number of museums and monuments packed into Sendai. The city grew up as a castle town, and today the castle ruins are a popular tourist destination. A park surrounds the area, Aobayama Park, and while only the stonewalls remain, you can visit the Sendai City Museum in the park as well. Zuihoden Temple is another landmark worth visiting, as is the AER observation terrace.


Is the Food Better in Sendai or Sao Paulo? Which Destination has the Best Restaurants?

Sendai
Sao Paulo

Sao Paulo is an excellent place to visit for its restaurants. Also, Sendai is not quite as popular, but is fairly good for its restaurant scene.

Sao Paulo has a huge number of terrific restaurants. The city offers a huge mix of fine dining restaurants, street food vendors, family-friendly restaurants, and large local markets. The cuisine has many influences such as the Portuguese, West Africa, and even the Middle East. Popular dishes include the street food coxinha, feijoada (black bean and beef stew), and cachooro-quente (local hot dogs).

There are many up and coming restaurants in the Sendai area. There are a number of local specialties in the area and if you're an adventurous eater, then this is your place. Many of the dishes are influenced by the city's proximity to the ocean. Make sure you try the harako-meshi (rice with fish eggs), sea squirts, and sashimi. Another local favorite is beef tongue.

Is Sendai or Sao Paulo Better for Nightlife?

Sendai
Sao Paulo

Sao Paulo is renowned for nightlife and partying. Also, Sendai is not quite as popular, but is fairly good for its evening party scene.

Sao Paulo is a destination that you simply have to visit at least once for nightlife. As the economic hub for Brazil, you'll find tons of bars, clubs, and venues throughout the city. The best neighborhood for a party is Vila Madalena, which is filled with restaurants and bars. For live music and food trucks, check out Rua Augusta. There are also many different neighborhoods in this megacity, and many have a lively energy and plenty to do at night. Every night you should be able to find something different to do.

The people in Sendai know how to have a good time. Head to Kokubuncho for the best nightlife scene in the area. This downtown neighborhood is filled with bars, clubs, and karaoke that come alive in the evening. For live music, check out Rensa, which is one of the city's largest live music venues.

Is Sendai or Sao Paulo Better for Beaches?

Sendai
Sao Paulo

Sendai is a nice place to visit for the beach. However, Sao Paulo is not a beach destination.

Sendai has a beach worth visiting. There are a number of beaches in the area, but for the best options you'll want to head a bit out of town.

Sao Paulo is not a beach destination.


Is the Shopping Better in Sendai or Sao Paulo?

Sendai
Sao Paulo

Sao Paulo is renowned for its shopping opportunities. Also, Sendai is not quite as popular, but is fairly good for its shopping areas.

Known for shopping, Sao Paulo draws large crowds to its stores. The shopping opportunities are diverse, from megamalls to local markets, and international boutiques. There are many great neighborhoods for shopping, like Jardins, where you'll find high end stores. The main shopping street is Rua Oscar Freire. Downtown Sao Paulo has a mix of retail stores and market stalls that sell everything from cheap fashion to inexpensive odds and ins.

Browsing through shops is a popular activity in Sendai. You'll find shopping arcades in the downtown area like Ichibancho, which is one of the most popular shopping districts in the city. If you head out of town towards the suburbs, you'll find malls and other outlet stores.

Is Sendai or Sao Paulo Better for Families?

Sendai
Sao Paulo

Sendai is a great city for its kid-friendly activities. Also, Sao Paulo is not as popular, but is still a nice city for its family-friendly activities.

You'll find plenty of family-friendly things to do in Sendai. The city has a number of green spaces that kids will enjoy including parks and playgrounds. There are also kid-focused museums like the Anpanman Children's Museum and the 3M Sendai City Science Museum. If the young ones really need a break from the history, you can check out Yagiyama Beny Land.

Sao Paulo is a family-friendly place to visit. Kids will enjoy a visit to the zoo or one of the kid-friendly museums around town. There are also a number of parks, some kid-friendly restaurants, and even an amusement park.

Is Sendai or Sao Paulo Better for Couples?

Sendai
Sao Paulo

Sendai and Sao Paulo are both good to visit as a couple.

Sendai makes for a fun place to visit for a couple. The city boasts beautiful temples as well as nice natural areas, parks, and gardens. If you have time to get out of town, Okama is a volcanic lake that is one of the most beautiful spots in the region, and well worth the excursion.

Sao Paulo is a good city for couples to visit. The city is filled with culture and you'll find many great activities that will make for an exciting couples trip. There are parks and museums, bars and restaurants, and theaters where you can see a show. Many couples enjoy a visit to the Botanical Garden of Sao Paulo or a stroll through Ibirapuera Park. You can watch the sunset with a view of the city from one of the many rooftop bars and then enjoy some samba dancing on the town.


Is Sendai or Sao Paulo Better for Backpackers and Budget Travelers?

Sendai
Sao Paulo

Sendai and Sao Paulo are both good destinations for backpackers.

It's common for backpackers to visit Sendai. There are a couple of hostels around the town and many of the activities are free as they involve strolling through parks or wandering down shopping streets.

Sao Paulo is a good city to visit for backpackers. While it's overlooked by many travelers, backpackers who linger for awhile will enjoy the city's authenticity and cultural scene. There are also a number of hostels around town.

Is Sendai or Sao Paulo Better for Students?

Sendai
Sao Paulo

Sao Paulo is a nice place to visit for its student-friendly activities. However, Sendai is not popular with students.

Plenty of students visit Sao Paulo. The city is large with a diverse population and plenty to offer students. There are good educational institutions and a great international vibe as well.

Sendai is not popular with students.

Is Sendai or Sao Paulo Better for Public Transit? Which Is Easier to Get Around Without a Car?

Sendai
Sao Paulo

Sao Paulo is renowned for times when you don't have a car. Also, Sendai is not quite as popular, but is fairly good for its public transit.

Sao Paulo has a great public transit system. It's a huge city, so you'll likely make use of the metro during your trip. There are six lines to the metro system and they provide convenient access to many of the city's top attractions. The city also has many bus routes as well.

Sendai offers a very effecient public transportation network. There are two subway lines the north-south Namboku Line and the east-west Tozai Line. These lines cross at Sendai Station.


Is Sendai or Sao Paulo a more walkable city?

Sendai
Sao Paulo

Sendai and Sao Paulo are superb when it comes to walkability.

Sendai is a very walkable city. There are many parts of the city that are walkable, especially around Sendai Station as well as in the Chuo-dori arcade and the the Kokubuncho neighborhood.

Sao Paulo is a very walkable destination. It's a megacity that has a wide range of neighborhoods. The city center is generally very walkable, but because of its size, you'll want to have an itinerary planned out for each day.

For even more information, also check out Is Sendai Worth Visiting? and Is Sao Paulo Worth Visiting?.

Should I spend more time in Sao Paulo or Sendai?

How long in Sendai or Sao Paulo?

Visitors can find plenty of fun things to do in both Sendai and Sao Paulo. In our opinion, Sao Paulo has more to see and do, so we recommend spending more time in Sao Paulo than Sendai. However, 2-3 days is a good amount of time to spend in either destination.

Families should spend more time in Sendai than Sao Paulo. Because of the many family-friendly attractions and fun things to do for kids in Sendai, it's a great place to visit with the whole family.

Couples should spend more time in Sao Paulo than Sendai. You'll find plenty of romantic sights and fun activities in Sao Paulo that are perfect for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in Sao Paulo than Sendai if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in Sao Paulo.


  • How many days in Sendai or Sao Paulo? Ideal Length of Stay
    Sendai 2-3 
    Sao Paulo 2-3

One day in Sendai or Sao Paulo?

You'll find shopping and museums around the city of Sendai. Since there is so much to do in the area, one day is probably not enough for all of it. It has many unique tourist attractions and fascinating things to do.

Sao Paulo is a bustling city that offers something for everyone. But since there are so many activities, you'll likely want to spend more than one day exploring.

A weekend in Sendai or Sao Paulo?

You'll find museums and nightlife around the cosmopolitan destination of Sendai. This is a popular place to visit for a weekend.A weekend should give you a good understanding of everything this city has to offer. This city offers a variety of activities to choose from.

Sao Paulo is a great place to explore. It is common to spend a weekend here. With all of its activities, you can easily fill a weekend here. Your budget might influence how long you stay.


Five days in Sendai or Sao Paulo?

Travelers enjoy the nightlife and food when visiting the vibrant city of Sendai. The length of your ideal trip is an individual decision. Five days is plenty of time to see everything, even with extra days to spare.

It's hard to know how much time to spend in Sao Paulo. Five days may feel like too much time unless you plan to do a lot of relaxing. It has many unique tourist attractions and fascinating things to do.

A week in Sendai or Sao Paulo?

Sendai is a popular choice for travelers. One week is usually plenty of time to spend here with extra days to spare. With this much time, visitors often visit nearby destinations or take day trips. It will give you the chance to have new experiences.

Travelers enjoy the shopping and museums when visiting the cultural big city of Sao Paulo. This city offers a variety of activities to choose from. Most people find that one week is more than enough time to see everything.


For some great organized tour ideas, see The Best 10-Day Tours from Tokyo, The Best 2-Week Tours from Tokyo, The Best 3-Day Tours from Manaus, and The Best Family-Friendly Tours to Brazil.


Which place is cheaper, Sao Paulo or Sendai?

These are the overall average travel costs for the two destinations. These travel costs come from the actual spending of real travelers.

The average daily cost (per person) in Sendai is $133, while the average daily cost in Sao Paulo is $60. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for Sendai and Sao Paulo in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    Sendai $61
    Sao Paulo $28
  • Accommodation Typical double-occupancy room
    Sendai $122
    Sao Paulo $56
Compare Hotels in Sendai and Sao Paulo

Looking for a hotel in Sendai or Sao Paulo? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in Sendai


Hotels in Sao Paulo


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: Sendai Hotel Prices and Sao Paulo Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    Sendai $18
    Sao Paulo $5.76

Hired Cars and Shuttles in Sendai

Also for Sendai, here are a few examples of actual transportation services:

  • Private Transfer from Sendai Airport to Sendai City: $187
  • Odawara to Tokyo Haneda Airport (HND) -Departure Private Transfer: $103
  • Sendai City: Private transfer to/from Sendai Airport: $88

Hired Cars and Shuttles in Sao Paulo

Also for Sao Paulo, here are a few examples of actual transportation services:

  • Try find your better than us! Airport transfer service in Sao Paulo APT-HTL(GRU): $67
  • Transfer to Guarulhos Airport - up to 4 passengers sedan: $130
  • Transfer from São Paulo to Port of Santos: $230
  • Transfer GRU airport Guarulhos <> Sao Paulo / Hotel / CGH airport: $65
  • Transfer CGH Airport Congonhas <> Sao Paulo city / Hotel: $38
  • Transfer (Taxi) airport to Sao Paulo: $77
  • Sao Paulo Guarulhos Airport GRU to Sao Paulo RoundTrip Transfer : $158
  • Sao Paulo Airport (GRU) Private Transfer to Sao Paulo City/Hotels: $27
  • Receptive and Transfer Airports, Cities and Coast: $42
  • Private Transfer from Sao Paulo hotels to Santos Cruise Port: $170
  • Private Transfer from Sao Paulo city hotels to Santos Cruise Port: $138
  • Private Transfer from Sao Paulo City to Congonhas (CGH) Airport: $123

Is it cheaper to fly into Sendai or Sao Paulo?

Prices for flights to both Sao Paulo and Sendai change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    Sendai $58
    Sao Paulo $24

Food Tours and Cooking Classes in Sendai

For Sendai, here are some samples of tours and activities related to meals and dining experiences:

  • Local Food Tour in Shiogama, Japan Top Tuna and Sushi Town: $135
  • Michinoku Coastal Trail Sake Tasting with Dinner: $143

Food Tours and Cooking Classes in Sao Paulo

For Sao Paulo, here are some samples of tours and activities related to meals and dining experiences:

  • Make 9 Brazilian Faves in a 4-Hour Cooking Workshop in Sao Paulo: $85
  • Authentic Brazilian Cooking Experience in SP: Feijoada & Moqueca: $189

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    Sendai $19
    Sao Paulo $3.89

Tours and Activities in Sendai

For Sendai, here are a few prices for actual activities, tours, and tickets provided by various companies:

  • Afternoon Cycling Tour in Naruko: $151
  • Catch and Dine A Gourmet Fishing Experience in Miyagi: $24
  • Sendai and Matsushima Private Tour with Licensed Guide: $101
  • Local Foodie Tour, wander around the gourmet town: $120

Tours and Activities in Sao Paulo

Also, here are some specific examples of entertainment, tickets, and activities for Sao Paulo.

  • São Paulo: 2 Hour Immersion Waling Tour in Paulista Avenue: $34
  • 4 Hour Private Tour - São Paulo: $142
  • 4-Hour Private Tour in Sao Paulo: $300
  • 4-hour Sum-up Private Tour Of São Paulo Including Its Major Attractions : $134
  • 5-hour Pelé Private Tour: The King of Football : $162
  • 5-hour Private Street Art Tour Of São Paulo – The Coolest Urban Art Scenes: $176
  • 5-hour Private Tour Of São Paulo With Its Main Sights – Optional Airport Pickup: $162
  • 5h City Tour (pick up & delivery within SaoPaulo city): $240
  • 6 Hour Ayrton Senna Tour – The Greatest Formula 1 Drivers of all Time: $193
  • 6-Hour Classic Half-Day Private Tour of São Paulo – Optional Airport Pickup : $178
  • 6-Hour Private Layover Tour in São Paulo from GRU & CGH Airports: $178
  • 7-hour Private Tour Overview Of São Paulo – Optional For GRU Airport Pickup: $192

Alcohol
  • Alcohol Drinks for one day
    Sendai $11
    Sao Paulo $3.38

Sample the Local Flavors in Sao Paulo

Here are a few nightlife and alcohol tours and activities from local tour providers in Sao Paulo:

  • Fine wine tastings in São Roque - Tour with local guides: $192


When we compare the travel costs of actual travelers between Sendai and Sao Paulo, we can see that Sendai is more expensive. And not only is Sao Paulo much less expensive, but it is actually a significantly cheaper destination. Since Sendai is in Asia and Sao Paulo is in South America, this is one of the main reasons why the costs are so different, as different regions of the world tend to have overall different travel costs. So, traveling to Sao Paulo would let you spend less money overall. Or, you could decide to spend more money in Sao Paulo and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Sendai would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Sendai than you might in Sao Paulo.

If you're trying to decide if either of these two destinations are within your price range, also see Is Sendai Expensive? and Is Sao Paulo Expensive?.


Which is Bigger, Sendai or Sao Paulo?

Sao Paulo has a larger population, and is about 10 times larger than the population of Sendai. When comparing the sizes of Sendai and Sao Paulo, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.


When is the best time to visit Sendai or Sao Paulo?

Even though both destinations experience a temperate climate with four distinct seasons, they experience these seasons at different times of the year. Sao Paulo is in the southern hemisphere and summer is in January and winter is in July, but Sendai has summer in [NORTHERNSUMMERMONTH] and winter in [NORTHERNWINTERMONTH].

Should I visit Sendai or Sao Paulo in the Summer?

The summer attracts plenty of travelers to both Sendai and Sao Paulo. The summer months attract visitors to Sendai because of the beaches, the city activities, and the family-friendly experiences. Also, the city activities and the family-friendly experiences are the main draw to Sao Paulo this time of year.

In the summer, Sendai is around the same temperature as Sao Paulo. Typically, the summer temperatures in Sendai in July average around 23°C (73°F), and Sao Paulo averages at about 25°C (77°F)in January.

Sao Paulo receives a lot of rain in the summer. Sendai gets a good bit of rain this time of year. In July, Sendai usually receives less rain than Sao Pauloin January. Sendai gets 151 mm (5.9 in) of rain, while Sao Paulo receives 170 mm (6.7 in) of rain each month for the summer. Also, October to March is the rainy season in Sao Paulo.


  • Summer Average Temperatures July and January
    Sendai 23°C (73°F) 
    Sao Paulo 25°C (77°F)

Should I visit Sendai or Sao Paulo in the Autumn?

The autumn brings many poeple to Sendai as well as Sao Paulo. The city's sights and attractions and the shopping scene are the main draw to Sendai this time of year. Also, many travelers come to Sao Paulo for the city's sights and attractions and the shopping scene.

In October, Sendai is generally cooler than Sao Pauloin April. Daily temperatures in Sendai average around 15°C (59°F), and Sao Paulo fluctuates around 22°C (72°F).

Sendai receives a lot of rain in the autumn. Sendai usually gets more rain in October than Sao Pauloin April. Sendai gets 103 mm (4.1 in) of rain, while Sao Paulo receives 50 mm (2 in) of rain this time of the year. Also, June to August in Sao Paulo is the dry season.


  • Autumn Average Temperatures October and April
    Sendai 15°C (59°F) 
    Sao Paulo 22°C (72°F)

Should I visit Sendai or Sao Paulo in the Winter?

Both Sao Paulo and Sendai are popular destinations to visit in the winter with plenty of activities. Many travelers come to Sendai for the museums, the shopping scene, and the cuisine. Also, many visitors come to Sao Paulo in the winter for the museums, the shopping scene, and the cuisine.

Be prepared for some very cold days in Sendai. Sendai is much colder than Sao Paulo in the winter. The daily temperature in Sendai averages around 2°C (35°F) in January, and Sao Paulo fluctuates around 19°C (66°F)in July.

In January, Sendai usually receives more rain than Sao Pauloin July. Sendai gets 42 mm (1.7 in) of rain, while Sao Paulo receives 20 mm (0.8 in) of rain each month for the winter. The dry season in Sao Paulo is June to August.


  • Winter Average Temperatures January and July
    Sendai 2°C (35°F) 
    Sao Paulo 19°C (66°F)

Should I visit Sendai or Sao Paulo in the Spring?

Both Sao Paulo and Sendai during the spring are popular places to visit. Many visitors come to Sendai in the spring for the beaches and the activities around the city. Furthermore, most visitors come to Sao Paulo for the activities around the city during these months.

In the spring, Sendai is much colder than Sao Paulo. Typically, the spring temperatures in Sendai in April average around 10°C (51°F), and Sao Paulo averages at about 21°C (70°F)in October.

Sendai usually gets around the same amount of rain in April as Sao Pauloin October. Sendai gets 94 mm (3.7 in) of rain, while Sao Paulo receives 90 mm (3.5 in) of rain this time of the year. October to March is the rainy season in Sao Paulo.


  • Spring Average Temperatures April and October
    Sendai 10°C (51°F) 
    Sao Paulo 21°C (70°F)

Typical Weather for Sao Paulo and Sendai

Sendai Sao Paulo
Temp (°C) Rain (mm) Temp (°C) Rain (mm)
Jan 2°C (35°F) 42 mm (1.7 in) 25°C (77°F) 170 mm (6.7 in)
Feb 2°C (35°F) 49 mm (1.9 in) 25°C (77°F) 170 mm (6.7 in)
Mar 5°C (40°F) 68 mm (2.7 in) 24°C (75°F) 120 mm (4.7 in)
Apr 10°C (51°F) 94 mm (3.7 in) 22°C (72°F) 50 mm (2 in)
May 15°C (60°F) 111 mm (4.4 in) 21°C (70°F) 30 mm (1.2 in)
Jun 19°C (66°F) 133 mm (5.2 in) 19°C (66°F) 20 mm (0.8 in)
Jul 23°C (73°F) 151 mm (5.9 in) 19°C (66°F) 20 mm (0.8 in)
Aug 25°C (77°F) 165 mm (6.5 in) 19°C (66°F) 10 mm (0.4 in)
Sep 21°C (69°F) 187 mm (7.4 in) 21°C (70°F) 60 mm (2.4 in)
Oct 15°C (59°F) 103 mm (4.1 in) 21°C (70°F) 90 mm (3.5 in)
Nov 9°C (49°F) 69 mm (2.7 in) 23°C (73°F) 110 mm (4.3 in)
Dec 4°C (40°F) 36 mm (1.4 in) 24°C (75°F) 150 mm (5.9 in)