A Travel Price Comparison for Italy Urbino vs. Portofino for Couples, Food, Nightlife, and Old Town

Should you visit Urbino or Portofino?

Which is cheaper to visit? Which is more expensive for vacation?

Trying to figure out where to travel next? This travel comparison between Urbino and Portofino can help. It includes a travel cost comparison in addition to other factors. For many travelers, the cost of a destination is a primary consideration when choosing where to go.

Urbino

Urbino is a undiscovered, authentic, and laid back town. The beauty of this spot is also one of the main reasons why visitors come. And you can't forget about the nightlife, food, and shopping.

Portofino

Portofino is a exclusive, luxurious, and glamorous seaside village. With plenty of activities and sights, this is a small town worth visiting. Many visitors also come because of it's amazing beauty. As it offers a special and quaint atmosphere, visitors come from all over to experience this destination. It's also popular because of the nightlife, food, and beaches.

Urbino and Portofino: Pros and Cons

Pros
  • Popular museums and historical sights
  • Active nightlife
  • Good for couples and romance
  • Good for students
  • Impressive beauty
Things to Consider
  • Less family-friendly
  • Less popular with backpackers
  • Less walkable
Pros
  • Active nightlife
  • Nice resorts
  • Popular beach
  • Good for hiking
  • Good for couples and romance
  • Very walkable
  • Small town charm
  • Impressive beauty
  • Quaint atmosphere
Things to Consider
  • Less museums and historical sights
  • Less family-friendly
  • Less popular with backpackers


Is there more to do in Urbino or Portofino?

Tourists will generally find more to do in Portofino. Although Urbino and Portofino are both popular with visitors, Portofino has more sights, activities, and attractions for travelers. Portofino is more popular for its nightlife, resorts, beaches, historical sights, hiking, shopping, small town charm, impressive beauty, and quaint atmosphere, while Urbino is known for its museums. Portofino is more touristy than Urbino and is popular for its picturesque harbor, high end shopping, strikingly blue waters, and popularity with superyachts. It is also home to its scenic harbor. Urbino is popular for its Renaissance walls, historic center, and authentic atmosphere.

its scenic harbor
Its scenic harbor

How is Urbino different from Portofino?

Which is Better for a Holiday?

Let's take a look at the differences and similarities between Portofino and Urbino. Then, you can decide for yourself which place is better for your next trip.

Are the Museums and Historical Sights Better in Urbino or Portofino?

Urbino
Portofino

Urbino is a popular place for its sights and museums. However, Portofino is a mediocre seaside village for its museums and history.

Urbino offers a variety of museums and landmarks to choose from. At the heart of the city are its historical sights. The cathedral is worth a visit, as is The Ducal Palace, but for most visitors, simply soaking up the town's atmosphere is the best experience.

While most people don't head to Portofino specifically for the museums and attractions, it does offer a few options. The village is mostly about soaking up the atmosphere, but you can also visit sights such as Sun Church of St. George and Cervara Abbey.


Is the Food Better in Urbino or Portofino? Which Destination has the Best Restaurants?

Urbino
Portofino

Picking the best cuisine and restaurants between Urbino and Portofino can be difficult as they are each excellent in their own way.

Urbino has a number of nationally recognized food spots and restaurants. The city's history has influenced its cuisine. Traditional foods include cornbread, truffles, and meat sausage. While these options aren't as common today, you can still find them if you seek them out.

With its innovative style combined with traditional elements, Portofino makes for a great culinary experience. Located by the sea, you'll enjoy tons of great seafood here. Make sure you try the mussels, swordfish, and salt cod.

Is Urbino or Portofino Better for Nightlife?

Urbino
Portofino

Portofino is great for its evening party scene. Also, Urbino is not as popular, but is still a nice town for nightlife.

Many people head to Portofino for the nightlife scene. Most of the nightlife is found around Piazzetta (Oliveri Square) and Molo Umberto I. Happy hours (aperitivo) start around 5pm or 6pm and then as the evening continues, the party often moves to Paraggi Beach.

There's a variety of activities in the evening in Urbino. Because of the large student population, there are usually some fun activities going on at night. You'll find some good bars around town that are fun to hang out at.

Is Urbino or Portofino Better for Resorts?

Urbino
Portofino

Portofino is an amazing seaside village to visit for its luxury resorts. However, Urbino is not a resort destination.

Portofino is a world class resort vacation destination. Known for it's exclusive luxury, there are a number of high end resorts in the area. Popular options include Splendido, Sublimis Boutique Hotel, and Grand Hotel Miramare.

Urbino is not a resort destination.


Is Urbino or Portofino Better for Beaches?

Urbino
Portofino

Portofino is a seaside village with good options for the beach. However, Urbino is not a beach destination.

Plenty of visitors enjoy relaxing on the beach in Portofino. Like much of the Italian coast, the beaches in the area are dramatic and beautiful. They're also rocky and pebbly and can get a bit crowded during the summer months.

Urbino is not a beach destination.

Is Urbino or Portofino Better for its Old Town?

Urbino
Portofino

Portofino is great for its historic old town charm. Also, Urbino is not as popular, but is still a nice town for its historic old town.

Portofino is an extremely popular place to visit the historic old town area. Despite evolving into a famous resort town, Portofino still holds on to its fishing village charm.

Many visitors go to Urbino to see the historical old town. The historic center feels a bit undiscovered by Italian standards. There are stone houses and the town is built on a steep hill, giving it a beautiful setting.

Is Urbino or Portofino Better for Hiking?

Urbino
Portofino

Portofino is great for hiking. However, Urbino is not a hiking destination.

Many visitors go to Portofino for the hiking trails. There are many beautiful hikes and treks along the coastline that pass by scenic landscapes and breathtaking views.

Urbino is not a hiking destination.


Is the Shopping Better in Urbino or Portofino?

Urbino
Portofino

Portofino is great for its shopping areas. Also, Urbino is not as popular, but is still a nice town for shopping.

Many visitors explore the shopping areas in Portofino. The quaint cobblestone streets are lined with high end boutiques that target the opulent jet-setter crowd that frequents Portofino. Much of the shopping is around Martiri dell'Olivetta Square.

Urbino is a great destination for shopping. You'll find galleries, book shops, and jewelry stores around town that are fun to pop into.

Is Urbino or Portofino Better for Families?

Urbino
Portofino

Neither Urbino nor Portofino are considered to be the most family-friendly destination.

For families, Urbino is not always the best place to visit. The city is filled with history and architecture, which may be lost on the kids. There are the classic Italian restaurants which is a favorite among kids and adults alike.

Portofino is not the most family-friendly destination. The town has a picturesque setting and some beautiful pebbly beaches. It's fun for kids to run around the town, explore by kayak, or play in the waters edge.

Is Urbino or Portofino Better for Couples?

Urbino
Portofino

Portofino is an amazing seaside village to visit for couples. Also, Urbino is not as popular, but is still a nice town for romance.

Portofino is a great seaside village for couples, as it has plenty to offer. Set beautifully against the ocean's edge, this famous Italian town makes for a truly romantic holiday. Ogle the mega yachts in the harbor and then wander the charming streets while you soak in the atmosphere.

Urbino is a very popular place to visit for couples. This walled city is fun to explore and can make for a great romantic stop. The city is walled and has many historical buildings which couples will enjoy learning about together.


Is Urbino or Portofino Better for Students?

Urbino
Portofino

Urbino is notable for students. However, Portofino is not popular with students.

Urbino is a very popular town for students and younger travelers. The student population is a large part of this small city. University students are usually happy and enjoy many activities and outings into the surrounding area.

Portofino is not popular with students.

Is Urbino or Portofino Better for Public Transit? Which Is Easier to Get Around Without a Car?

Urbino
Portofino

Urbino and Portofino both offer decent public transit to get you around.

Public transit is mostly limited in Urbino. The town is accessible by bus but not by train.

Public transit is generally limited in Portofino. The closet train stations are Santa Margherita Ligure and Camogli. You can catch a bus from the Santa Margherita train station. There are also some ferry options.

Is Urbino or Portofino a more walkable city?

Urbino
Portofino

Portofino is an amazing seaside village to visit for its ease of walking around. Also, Urbino is not as popular, but is still a nice town for its walkability.

Portofino is a very easy seaside village to get around on foot. It's easy to walk around the village and then explore the countryside on one of the nearby trails.

Urbino is somewhat walkable. Many parts of the city are easy to explore on foot.


For even more information, also check out Is Urbino Worth Visiting? and Is Portofino Worth Visiting?.

Should I spend more time in Portofino or Urbino?

How long in Urbino or Portofino?

In either Urbino or Portofino, you'll find plenty of activities to fill your time. Most visitors tend to spend more time in Portofino than Urbino because of the overall number of sights and activities. Usually, 1-2 days is a good amount of time for Urbino, and 2-5 days is enough time in Portofino.

Families should spend more time in Portofino than Urbino. Because of the many family-friendly attractions and fun things to do for kids in Portofino, it's a great place to visit with the whole family.

Couples should spend more time in Portofino than Urbino. You'll find plenty of romantic sights and fun activities in Portofino that are perfect for a weekend getaway or a longer couple's trip.

Backpackers and budget travelers should spend more time in Portofino than Urbino if your budget allows for it. With a larger number of budget-friendly sights, good nightlife, and active things to do, anyone traveling on a budget would have a good time in Portofino.


  • How many days in Urbino or Portofino? Ideal Length of Stay
    Urbino 1-2 
    Portofino 2-5

One day in Urbino or Portofino?

You'll find shopping and museums around the town of Urbino. One day is a great amount of time to relax and see the many things that Urbino has to offer. It has many unique tourist attractions and fascinating things to do.

Portofino might be a small town, but there's plenty to do in the area. Hikers are also drawn to this area. But since there are so many activities, you'll likely want to spend more than one day exploring.

A weekend in Urbino or Portofino?

You'll find museums and nightlife around the undiscovered destination of Urbino. This is a popular place to visit for a weekend.A weekend should give you a good understanding of everything this town has to offer. This town offers a variety of activities to choose from.

Portofino is a great place to explore. It is common to spend a weekend here. With all of its activities, you can easily fill a weekend here. Your budget might influence how long you stay.

Five days in Urbino or Portofino?

Travelers enjoy the nightlife and food when visiting the historic town of Urbino. The length of your ideal trip is an individual decision. Five days is plenty of time to see everything, even with extra days to spare.

It's hard to know how much time to spend in Portofino. For many, it makes a great getaway for five days. Make sure you spend some time hiking while you're in the area. With all of its activities, you can easily fill five days here. It has many unique tourist attractions and fascinating things to do.


A week in Urbino or Portofino?

Urbino is a popular choice for travelers. One week is usually plenty of time to spend here with extra days to spare. With this much time, visitors often visit nearby destinations or take day trips. It will give you the chance to have new experiences.

Portofino is a small town, so it's a great destination if you're short on time. This seaside village offers a variety of activities to choose from. Many travelers plan to spend time hiking while in the area. Most people find that one week is more than enough time to see everything.


For some great organized tour ideas, see The Best 2-Week Tours in Italy, The Best Bicycle Tours in Italy, Tours for Outdoor and Nature Lovers in Italy, and The Best Coach Bus Tours in Italy.


Which place is cheaper, Portofino or Urbino?

These are the overall average travel costs for the two destinations.

The average daily cost (per person) in Urbino is €118, while the average daily cost in Portofino is €326. These costs include accommodation (assuming double occupancy, so the traveler is sharing the room), food, transportation, and entertainment. While every person is different, these costs are an average of past travelers in each destination. What follows is a categorical breakdown of travel costs for Urbino and Portofino in more detail.



Accommodation
  • Accommodation Hotel or hostel for one person
    Urbino 53
    Portofino 190
  • Accommodation Typical double-occupancy room
    Urbino 106
    Portofino 380
Compare Hotels in Urbino and Portofino

Looking for a hotel in Urbino or Portofino? Prices vary by location, date, season, and the level of luxury. See below for options and compare which is best for your budget and travel style.

Hotels in Urbino


Hotels in Portofino


Kayak helps you find the best prices for hotels, flights, and rental cars for destinations around the world. Compare prices for multiple destinations when planning your next trip.


Our Analysis
We've analyzed the average and typical hotel prices based on guest reviews, star ratings, and hotel amenities here: Urbino Hotel Prices and Portofino Hotel Prices.

Local Transportation
  • Local Transportation Taxis, local buses, subway, etc.
    Urbino 44
    Portofino 23

Hired Cars and Shuttles in Urbino

Also for Urbino, here are a few examples of actual transportation services:

  • Private Transfer from Borgo Maggiore to Rimini (RMI) Airport: $108

Hired Cars and Shuttles in Portofino

Some specific examples of transportation prices in Portofino:

  • CAR 3 PAX TRANSFER TO AIRPORT MILANO MALPENSA: $876
  • Private Transfer - Portofino Cruise Port to Florence Airport(FLR): $158
  • Private Transfer from Portofino Cruise Port to Florence hotels: $158
  • Portofino hotels to Genoa Airport (GOA) - Departure Private Transfer: $54
  • Private Transfer from Portofino Cruise Port to Genoa Airport(GOA): $49
  • Private Transfer from Portofino Cruise Port to Genoa city hotels: $49

Is it cheaper to fly into Urbino or Portofino?

Prices for flights to both Portofino and Urbino change regularly based on dates and travel demand. We suggest you find the best prices for your next trip on Kayak, because you can compare the cost of flights across multiple airlines for your prefered dates.





Food
  • Food Meals for one day
    Urbino 39
    Portofino 118

Food Tours and Cooking Classes in Portofino

Also, here are some specific examples of food and dining related activities in Portofino.

  • Portofino Boat and Walking Tour with Pesto Cooking & Lunch: $246

Entertainment
  • Entertainment Entrance tickets, shows, etc.
    Urbino 15
    Portofino 27

Tours and Activities in Urbino

Also, here are some specific examples of entertainment, tickets, and activities for Urbino.

  • San Marino: A Self Guided Audio Tour: $6.99
  • Entrance Ticket - Titanus Museum: Multimedia Experience: $8.68
  • San Marino Scavenger Hunt and Sightseeing Tour: $8.97
  • Private Guided Tour with Aperitif in Winebar in San Marino: $92
  • Guided group tour of Ducal Palace and National Gallery: $94
  • E-BIKE Tour San Marino for couples: $114
  • Private tour with Welcome KIT in San Marino: $136
  • 2-Hour Private Walking Tour with certified guide: $139
  • Private Walking Tour with Ducal Palace Ticket: $150
  • San Marino’s Starlit Stroll: A Christmas Walking Tour: $153
  • Private Tour of San Marino: UNESCO World Heritage Site: $172
  • Guided Tour of San Marino at Sunset with aperitif included: $184

Tours and Activities in Portofino

Some specific costs of activities, tours, and entrance tickets for Portofino are as follows:

  • 1-Hour Snorkeling Tour in Paraggi Bay, Portofino: $42
  • Easy Kayak Tour to Portofino with Optional Snorkeling: $52
  • Paddle Boarding Experience in Portofino: $54
  • Portofino Kayak Tour: $54
  • Portofino Private Walking Tour: $267
  • Portofino Stand Up Paddleboard Experience: $52
  • Portofino and San Fruttuoso Boat Experience: $107
  • Coasteering Tour: $74
  • Private Sunset Boat Tour with Aperitif of Ligurian goods: $481
  • Private Tour of Genoa and Portofino from Genoa: $713
  • Snorkel Tour in Paraggi Bay: $43
  • White Boat Tour Tigullio Portofino: $449

Alcohol
  • Alcohol Drinks for one day
    Urbino 14
    Portofino 16


When we compare the travel costs of actual travelers between Urbino and Portofino, we can see that Portofino is more expensive. And not only is Urbino much less expensive, but it is actually a significantly cheaper destination. So, traveling to Urbino would let you spend less money overall. Or, you could decide to spend more money in Urbino and be able to afford a more luxurious travel style by staying in nicer hotels, eating at more expensive restaurants, taking tours, and experiencing more activities. The same level of travel in Portofino would naturally cost you much more money, so you would probably want to keep your budget a little tighter in Portofino than you might in Urbino.

If you're trying to decide if either of these two destinations are within your price range, also see Is Urbino Expensive? and Is Portofino Expensive?.


Which is Bigger, Urbino or Portofino?

Urbino has a larger population, and is about 30 times larger than the population of Portofino. When comparing the sizes of Urbino and Portofino, keep in mind that a larger population does not always imply the destination has more attractions or better activities. So, always research the type of place that you want to visit along with the activities and attractions that interest you.

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